Sampling in Marketing Research

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Step 1 Watch this very quick but highly informative video on sampling methods and guidelines https://www.youtube.com/watch?v=pTuj57uXWlk
Step 2 Now using family members, friends, neighbors or co-workers select 20 people to whom you will utilize as your sample.
Step 3 Now administer these two simple questionnaires to them (see questions 1 and 2 below)
Step 4 Now in a simplified manner please report your findings for each of us to read.
Step 5 Please post your thoughts to Question # 3

Question 1

Using your sample of 20 people ask the following question:When shopping for a fashionable outfit in a store, how likely is it that you will select a private-label store brand over a National Brand. [Example a store brand would be GAP jeans whereas, a National Brand would be jeans like Guess or Juicy?

When reporting your findings (based on a sample of 20 people) report it as follows:
If 12 people favored a store brand and 8 favored a National Brand report it as (12SB–8NB)

Question 2

Using your sample of 20 people ask the following question:When you decide to enjoy an alcoholic beverage during a social occasion or while out to dinner, from the following choices, what is your most favorite and least favorite choice to drink?
(A) Wine
(B) Beer
(C) Spirits (vodka, scotch, gin, rum)

When reporting your findings (based on a sample of 20 people) report it as follows:
If 4 people favored Wine; and 7 people favored Beer and 9 people favored Spirits report it as
(A4—B7—C9)

Question 3
Considering this small-scale class project, can you imagine just how complex it might be for a firm to develop a questionnaire of 10-20 questions and then administer it to 100,000 people from coast to coast?

Sample Solution

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Proposed HIT system and (SWOT) analysis

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Nursing Informatics.
The goal of this project is to assess a HIT system, such as EHR, patient health record (PHR), or clinical
information system (CIS), and describe the benefits of the proposed system.
In this week, you will choose a Health Information Technology (HIT) system that you would like to use (Cerner)
throughout the course project and create a project proposal with a strengths, weaknesses, opportunities, and
threats (SWOT) analysis.
Write a 1–2 page proposal addressed to the chief information officer (CIO) that discusses the recommendation
regarding what you have chosen and why. Your proposal should have the following sections:
Purpose or Introduction: This section should provide the name of a specific vendor’s technology that supports
an appropriate choice of HIT that will benefit both the nursing staff and the patients.
Recommendation: This section should concisely illustrate the project’s impact on the fictitious facility.
Discussion: This section should give the analysis of the technology, including pros and cons, as well as a more
detailed description of what this technology is and how it will improve the operations in the fictitious facility.
Conclusion: This section should synthesize all information and present it succinctly.
You may use a memorandum format or a narrative (APA paper) format to write this proposal.
In your proposal, include a SWOT analysis of the proposed HIT system. A SWOT analysis is used to help an
organization, or a Project Manager, to figure out what projects, or even tasks, are the most important and
lucrative to focus on. A SWOT analysis can also be utilized to ensure that a project aligns with the
organization’s strategic plan. Your SWOT analysis should be presented on the last page of your submission in
a chart or table format, with one box each for strengths, weaknesses, opportunities, and threats. You can use
the SmartArt feature of Microsoft Word to create the SWOT chart. You should explain your analysis of the
SWOT in about one or two paragraphs after the chart or the table.
Submission Details:
Support your responses with examples. US reference only, 4-5 years old. Cite any sources in APA 6th format
with in paragraph Citation. Please be clear and say what abbreviations stand for

Sample Solution

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The asset-based approach in relation to a health care

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a. Write a paper
In your paper, address the following prompts:
i. Describe the asset-based approach in relation to a health care issue of your choice.
ii. Explain when the asset-based approach is used in relation to health care
issue of your choice.
iii. Explain three strengths of the asset-based approach in relation to a health
care issue of your choice.
iv. Explain three weakness of the asset-based approach in relation to health
care issue of your choice.

Sample Solution

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Organic Nano Materials

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  1. Choose one paper describing nano-structured materials including self-assembled nano-structure or 1-D
    nano-structure (nano-rods or nano-wires) for biomedical applications (Maximum two page: 20 pt).
    Paper title: Double-Layered Plasmonic-Magnetic Vesicles by Self-Assembly of Janus Amphiphilic Au–Fe3O4
    Nano-particles
    Paper journal: WILEY-VCH Paper publication year: 2017
    1a. What was novelty (why this design is better than previous papers) in the design of the nano-structured
    materials? Please include figure (6 pt)
    1b. How were the structure and property of the nano-structured materials characterized? (4 pt)
    1c. Why were the nano-structured materials advantageous for particular biomedical applications? Please
    include figure (6 pt)
    1d. What would be potential drawbacks/limits in using the nano-structured materials for biomedical
    applications?

Sample Solution

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