Segmenting and Targeting

Segmentation is used as a tool to efficiently and effectively target the customer groups who exhibit similar needs, preferences and characteristics that will maximize the return on investment for marketing activities.Segmenting, at its most basic, is the separation of a group of customers with different needs into subgroups of customers with similar needs and preferences. By doing this, a company can better tailor and target its products and services to meet each segment’s needs and therefore enables the company to better design its offerings and to better price and deliver them. Segmenting also allows a marketer to fine-tune its marketing program in comparison to its competitors’ activities within the same segment. The determinant attributes will help identify the needs and preferences of target customers.

Segmentation Approaches:Conventional B2C segmentation employs demographic, geographic, psychographic segmentation tools/approaches to dissect the market.Review the chapter readings on these topics before attempting to use these tools for this milestone.

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Spirituality in nursing and healthcare

1) Concluding reflections on Spirituality in Nursing and Healthcare.
2) A final look at some other cultural groups and their spiritual heritages – which we might encounter in our
work as healthcare providers.
3) Learning about our great patroness and role model, St. Catherine Labouré.
Assignment Summary (Please do these assignments in the order in which they are listed)
1) Read in Spirituality of Nursing, chapter 16, pages 351-362, on “The Spirituality of Contemplative
Caregiving.”
2) In our text, Guide to Culturally Competent Health Care, read the chapter on “People of European American
Heritage,” pages 117 – 127, 2nd edition OR pages 148 – 158, 3rd edition.
3) Watch video #1 in Video Portlet #1 on people of European American heritage.
4) In our text, Guide to Culturally Competent Health Care, read the chapter on “People of Mexican Heritage,”
pages 291 – 302, 2nd edition OR pages 309 – 321, 3rd edition.
5) Watch videos #2 and #3 to help us understand more about people of Mexican heritage.
6) Choose either the chapter on people of Puerto Rican Heritage OR people of Vietnamese Heritage to read
. Organize your original post to correspond with the numbering/labeling of the questions below.
Please respond to all parts of the question below in your original post and label clearly each part to which you
are responding, to match the labeling of the question itself. Failure to do so will result in loss of points.
Question 1: From our assigned reading in chapter 16 of Spirituality in Nursing:
a) After reading and thinking about this final chapter we are considering regarding spirituality in nursing, what
additional insights are you taking away from this chapter for your work with your patients?
b) What are you taking away from this chapter for your own spiritual life, as a nurse or health care practitioner?
c) What questions about prayer are raised for you – that you would like some help with?
Question 2: Regarding People with a European American Heritage:
From our assigned reading in Guide to Culturally Competent Health Care, about persons with a European
American Heritage, coupled with the accompanying video, what key points got raised for you? How might
these apply to the healthcare setting? What questions are you left with? Are there any insights about the
cultural and spiritual heritage of this group that you felt were missing from the text and video’s consideration
and that you would like to add for our class learning and discussion?
Question 3: Regarding People with a Mexican Heritage:
From our assigned reading in Guide to Culturally Competent Health Care, about persons with a Mexican
Heritage, coupled with the accompanying videos, what key points got raised for you? How might these apply to
the healthcare setting? What questions are you left with? Are there any insights about the cultural and spiritual
heritage of this group that you felt were missing from the text’s and videos’ consideration and that you would
like to add for our class learning and discussion?
Question 4: Regarding either People with a Puerto Rican Heritage OR a Vietnamese Heritage:
From our assigned reading in Guide to Culturally Competent Health Care on your chosen group, what key
points got raised for you? How might these apply to the healthcare setting? What questions are you left with?
Are there any insights about the cultural and spiritual heritage of this group that you felt were missing from the
text’s consideration and that you would like to add for our class learning and discussion?
Question 5: After viewing the 2-part video on the life and mission of St. Catherine Labouré, please answer the
following questions:
A) What inspired you the most about the life of St. Catherine Labouré?
B) What did you see in her that you want to imitate and why?
C) What questions are you left with, either about St. Catherine and/or the Blessed Virgin Mary,

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Image Analysis

1.Describe the photograph. Include the subject, composition, setting, and focal point. 2. Explain how you think the photographer was controlling how you saw the image, using vocabulary from the video (line, contrast, lighting, color etc.). 3. Based on the description of the image, describe how someone unfamiliar with the background of the image could misinterpret the image.

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Quality Improvement Initiative Essay

Requirement: In this assignment, you will propose a quality improvement initiative from your place of employment that could easily be implemented if approved. Assume you are presenting this program to the board for approval of funding. Write an executive summary (750-1,000 words) to present to the board, from which the board will make its decision to fund your program or project. Include the following:

The purpose of the quality improvement initiative.
The target population or audience.
The benefits of the quality improvement initiative.
The interprofessional collaboration that would be required to implement the quality improvement initiative.
The cost or budget justification.
The basis upon which the quality improvement initiative will be evaluated.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. o present to the board, from which the board will make its decision to fund your program or project. Include the following:

The purpose of the quality improvement initiative.
The target population or audience.
The benefits of the quality improvement initiative.
The interprofessional collaboration that would be required to implement the quality improvement initiative.
The cost or budget justification.
The basis upon which the quality improvement initiative will be evaluated.
Prepare this assignment according to the guidelines found in the APA Style Guide,An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

New flow sheet used with electronic medical record (EMAR) that would eliminate redundancy. The need for laptops that would be on a mobile laptop stands that would enable the locking of laptops to ensure security as well as charging ports for charging overnight. This would ensure patient information for procedural checklist are implemented in real time and paper is reduced. Making process more efficient, eliminating waste and the possibility of of seeing more patients. Must work with nursing informatics as well as EPIC systems managers for the computer flow-sheet build and then procurement for laptops with stands and locking capability. 1500 per computer x 6 computers, 250 per stand with locking capability, man hours for flow-sheet upgrade 20 to compute to approximately 5000. Northern Light Health would be organization although name will not really matter. Rubric to follow.

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