assignment 1
Positioning Statement and Motto

Due Week 4 and worth 175 points

Click here and for a step by step video tutorial on this assignment.

In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course with your ORIGINAL analysis on the business. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Submit the completed template in the Week 4 assignment submission link, located in the blackboard online course.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

Option A
Option B
Option C
Option D
Chrysler in motion

Tesla

General Brand Marketing

Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.

Amazon

Smoothie King

Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie King.

We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it. Thats why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So you can be your best self, live your best life, and rule the day.

Amazon

Suave

Suave products offer great quality beauty and grooming solutions for the entire family to help you look good, smell good and feel good every day. For over 75 years, the brand has provided high-quality, value products that work as well as premium brands. In 2016, Suave introduced new products across its diverse portfolio to bring great quality beauty to everyone.

Amazon

Nintendo

At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services.
Please no citation or references. The worksheet is uploaded to additional materials, its a template to fill in the blanks.

Scenario #1 – A potential client walks in….He says that he’d been pulled over and charged with Failing to Stop for a Stop Sign. The potential client says that there was no stop sign placed at the intersection and so he proceeded through it without stopping. You drove to the intersection for a look and see that there is in fact a stop sign placed at the intersection. Please find the relevant section of the Highway Traffic Act with respect to stop signs. Please also find any relevant regulations and/or bylaws that speak any requirements that must be followed regarding stop signs, eg. size, colour, visibilty. Please then locate case law that would support your client at trial.

Scenario #2 – A potential client walks in….She yells into your office and says that she has been charged with Assault under the Criminal Code and is in a panic. She has the Crown’s disclosure and you see that they have elected to proceed on Summary Conviction. The potential client says that in broad daylight, they witnessed someone attempting to steal an old lady’s purse right out of her hands. They ran across the street and proceeded to punch and kick the would-be robber and when he fell down, they sat on him to stop him from running away. When the police arrive, they arrest and charge the robber but they also charge your potential client with Assault. Please locate the relevant sections dealing with Assault and discuss whether the use of reasonable force can be contemplated by the Judge at trial. Please find supportive case law and discuss the elements that would constitute assault and whether it might be justifiable as a reasonable use of force. If you were the Crown Prosecutor in this case, what would be your argument to counter the defence of reasonable force?