Technology vs traditional rights

Is technology taking away traditional rights?
In traditional media, copyright, freedom of speech, open records, and fairness were concretely defined. With
the advent of technology, these issues have now become gray areas and new questions have arisen. How are
regulators and congress dealing with the new issues of online communication? Are we losing inherent rights as
a result? How?

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Celebrities

Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the
commercial holding the product, using the product, or talking about the product. Other times businesses have
the celebrities wear, use, or talk about their products in their everyday lives, in interview, and when they are out
in public. So, with this concept in mind:
Out of Dwayne “The Rock” Johnson, Jimmy Falon, Cardi B, or Kelly Clarkson, who would you use to endorse
Diet Pepsi in attempts to reach the teen population between 12-19? Why have you decided upon this celebrity?
How does this celebrity align to the new target market?
Now, which media channels would you use to reach the particular target market with this your selected celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction? Images of celebrities

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WORLD SEISMICITY

Part 2: WORLD SEISMICITY
Use the following website to observe the most recent seismicity, http://ds.iris.edu/seismon/
Click on the 30 days tab. A table will appear. Use that table and the map to answer the following questions. You can sort the data by simply click on the arrows on the header line of the table

  1. Distribution and magnitude of recent earthquakes
    2.
  2. Where did the 5 largest earthquakes by magnitude occur during the past month? Are they related to plate boundaries? Which type? You can find that out by comparing the map of each earthquake by clicking on the LOCATION tab. A map of the area will appear with the distribution of the strongest earthquakes located in the area. Make sure that on the right side menu the tab “show plate boundary” is on.
    Fill the table below, ranking the earthquakes from the strongest to the least strong.

LOCATION Date Magnitude Depth (km) Tectonic setting/ Type of plate boundary Rank

1
2
3
4
5

  1. To have an appreciation of the energy associated with the strongest earthquake in this set, go to: http://earthalabama.com/energy.htm Enter the magnitude and then click on the tab “compute”.

What is the energy in Joules traveling by seismic waves? __
Look at the table “calculated seismic energy”. If earthquake energy could be harnessed, for how long could that earthquake power the US? For how many years could that power the average USA household? ___

Part 3: Earthquake Intensity and Secondary Earthquake Hazards case studies

Introduction
The main hazard related to an earthquake is the ground shaking, however, earthquakes poses several other hazards that can have longer lasting and more devastating effects on the natural environment and human interests. These are called secondary seismic hazards:

• Landslides and soil liquefaction
• Damage to structures and infrastructures; buildings can collapse, trapping people inside and burying streets in rubble. Damaged roads, rails, bridges can disrupt or cut off entire communities and hinder rescue efforts
• Fires and loss of lifelines from damage to utilities lines
• Tsunami, which present the greatest hazard at coastline communities.
• Permanent ground deformation
• Loss of life and societal disruption. They can severely hinder economy and societal frameworks.

The size of these secondary hazards depends on the earthquake strength and duration, on the local geological conditions and on the type of structures and society preparedness.
In the following exercise, you will evaluate the differences between measurements of intensity and magnitude and their relationship to secondary seismic hazards for case studies of historical earthquakes.

Read the material for each case study and answer the questions. For an in depth study click on the links to access the main source of info. Based on the description, estimate the intensity of the earthquake main shake using the Modified Mercalli Intensity scale on next page.

Mercalli Modified Intensity Scale

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Internet companies.

Select 2 internet companies. thus allowing you make reasonable comparisons. Between Whole Foods and Fresh Market.
You will write a professional assessment and comparison of their web-based E-Marketing strategies. Specifically you need to: 1. Describe their business model in terms of key product(s), target markets, and key benefits to their customers. Think of all aspects such as product attributes, branding, support services, etc. 2. Pricing strategies, including payment options. 3. Distribution strategies using the internet. Remember, if possible, compare differences between the distribution techniques used for the clicks component and the bricks component. 4. E-marketing communication instruments and formats (which includes but not limited to public relations, publicity (buzz online), internet advertising, direct marketing, sales promotions online). 5. Customer relationship management and customer engagement 6. Critique of the companies’ websites in terms of aesthetics and functionality. 7. Overall assessment as to which company has the superior E-marketing strategy, as well as recommendations for both companies for improving their E-marketing strategies in the future.

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