Data Analytics Field Applications
FAN FESTIVAL SWOTT ANALYTICS PROJECT
Case Study: FAN FESTIVAL Data Analytics
Case Study General Information:
Business Focus:
2020 Fan Festival Business Vision
to create a dynamic new Fan-Festival event that connects sports fans nationally, by developing an engaging, entertaining, and successful sports fan annual convention platform (e.g. all sports/all levels)
What drives a fan to participate and open their wallets to attend a festival, fan event happening
Case Study conditions:
The following deliverables are to be included as part of the report, join up with (1) another class colleague on this deliverable:
Summary Demand Analysis-Digital Secondary Research Similar-Dissimilar Convention Staged Products –2010 onward;
National Omnibus Data Analytics Platform (Broad Topic Spectrum-Share Research Costs) Sport Fan Vertical Online Demographic targeting email and social media sites (e.g. Facebook/Instagram) comparing proposed platform attributes (admission price/event timing/convention program content preferences/additional Sport Fan-Festival lead up programming elements-blog/marketing preferences/fan attributes-passionate/single sport preferences versus multi-sport investment and top five sport brand preferences identified)
SWOTT Analysis-Based on Primary Data Analytics Review-Similar and Dissimilar Platforms Researched Via Secondary Market Analytics
Proposed Corporate Partnership Profiles/Recommended Action Plan (viability/market fit/potential partnership level of involvementbased on primary/secondary market research e.g. Nike versus Under Armour versus Gatorade versus Red Bull, etc.)
Fan-Festival Programming: Recommended Action Plan (i.e. development of forward momentum platform articulation based on findings in support of or refuting investment in Fan-Festival conceptualization, inclusive of SWOTT analysis. What would make this Festival, unlike any OTHER FAN FESTIVAL? You must address-answer this question.
Case Study Deliverables: (No more than 20 PPT. Slides)
Perform a SWOTT analysis on the decision to bring a FAN FESTIVAL Conference to a specific geo-region in the country (US), including the facts provided above in your response. Plan based on primary and secondary research findings conducted by your team.
Come up with a short-term (+/-3 year) solution and a long-term (5 years +) solution for what a future FAN FESTIVAL could do to generate initial conference ticket sales, hence, increase revenue and maintain profitability. How can you drive additional revenue into the mix (e.g. sponsors, broadcast partners)
DUE MAY 15th 2020
However, A snapshot of your idea/name/basic concept will be due at the beginning of class 4.20 (with Frank Supovitz and Jay Snyder speaking to this concept on that date.)!!!!!!
By accepting this Project, you admitted that some supporting documents will be uploaded in the future!!
