Creating Promotional Communications

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Assignment Details

Creating Promotional Communications

Congratulations! You are just a few short months away from your grand opening and want to share information about your facility within your community. The task of marketing is essential for obtaining the necessary enrollment to run the program.  Effective marketing considers knowledge of the competition as well as developing effective ways to target families you wish to reach (Sciarra, Lynch, Adams, & Darcey, 2016).

For this Assignment, you will review the readings up to this point in the course and use the Unit 7 Assignment Template to create three unique communications to share with families who tour your facility. Your promotional items will include the following:

Part 1: Promotional Flyer

Developmentally Appropriate Practices

  • Provide two to three sentences about the importance of developmentally appropriate practice in early childhood.
    • Include one example of play-based learning that is developmentally appropriate for infants used at your facility
    • Include one example of play-based learning that is developmentally appropriate for preschoolers used at your facility
    • Include one example of a literacy strategy that is developmentally appropriate for infants used at your facility.
    • Include one example of a literacy strategy that is developmentally appropriate for preschool children used at your facility.

Health and Safety

  • Provide two to three sentences about the importance of health and safety practices at your facility
    • Share two policies for keeping children safe at your facility.
    • Share two policies for keeping children healthy at your facility.

Part 2: Organization Website “About Us” Page

For this next part of the Assignment, imagine you are working on the content for your organization’s website and must develop the information for the “About Us” page on the site. Be sure to include the following information:

  • Organization name and mission statement.
  • Using 1-2 paragraphs provide the vision and goals of your organization.

Part 3: Social Media Post

For this final part of the Assignment, you will create a social media post to share a sample menu of what you would serve at your facility. Please provide each of the following:

  • Give an example of the menu for a breakfast, snack, and lunch you might serve for preschool children.
  • Explain two guidelines you will follow to ensure your meals are nutritious.

Writing Requirements and Assignment Guidelines

Your Assignment should include the following elements:

  • Title Page: Provide your name, title of Assignment, course and unit number, and date
  • Body: Complete all three parts.
  • Reference Page: Sources in APA format
  • Use Arial or Times New Roman 12-point font, double-spaced
  • Use 6th Edition APA Formatting and Citation style
    • If you need assistance with APA style, please visit the Writing Center.

a.Create a diagram that demonstrates your personal philosophy of multicultural education and its major applications to a K-12 curriculum.

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Philosophy of Multicultural Education

Create a Powerpoint presentation in which you propose a short training demo for new teachers, selecting one (1) philosophical approach to multicultural education as described by the author. Use multicultural resources of your choice to support your examples.
Create a fifteen to thirty (15-30) slide Prezi presentation in which you:

1.Create a section (five to ten [5-10] slides) in which you:

a.Compare and contrast three to five (3-5) diversity approaches, focusing on their application to a classroom environment.
b.Analyze key instances in which you have experienced each diversity approach in action in your own life, focusing on events that took place in a K-12 environment.
c.Provide between three to five (3-5) images that demonstrate diverse classrooms in each instance discussed in the question above.

2.Create a section (five to ten [5-10] slides) for multicultural approaches in which you:

a.Design a unit that relates to your grade level and area of instruction that focuses on the approach to multicultural education you have selected.
b.Choose resources that could be used to deliver this unit. Consider the use of any appropriate adaptive learning technologies as well as incorporating International Society for Technology in Education (ISTE) National Educational Technology Standards (NETS).
c.Recommend at least three (3) strategies that teachers can choose from to integrate multicultural techniques into their classrooms.

3.Create a section (five to ten [5-10] slides) for philosophies of multicultural education in which you:

a.Create a diagram that demonstrates your personal philosophy of multicultural education and its major applications to a K-12 curriculum.
b.Determine which evaluation criteria you would use to examine the effectiveness of a multicultural curriculum.

Your assignment must follow these formatting requirements:

  • Follow APA for formatting guidelines. Check with your professor for any additional instructions.
  • Include a cover slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover slide and the reference page are not included in the required assignment page length.

Directions for submitting your presentation:

  • Submit your presentation to the area designated by your professor.
  • Review at least two (2) other classmates’ presentations and post a response indicating what you learned by identifying two (2) specific points that were made in the presentation.

The specific course learning outcomes associated with this assignment are:

  • Formulate a personal and professional philosophy with respect to multicultural education.
  • Examine and analyze various diversity approaches and apply them to the learning environment.
  • Identify instructional strategies that are applicable to the K-12 diverse learning environment.
  • Use technology and information resources to research issues in diversity in K-12 education.
  • Write clearly and concisely about diversity in K-12 education using proper writing mechanics.

Describe a performance issue which resulted from a motivational problem (what, why, who).

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The relationship between the organization and its members can be greatly influenced by what motivates individuals to work. The style of leadership, job design, resources on the job, and environment can all have a significant effect on the satisfaction of employees and their performance. Performance is also influenced by individual motivations (e.g., social, recognition, financial reward, personal growth and development, and/or intrinsic satisfaction) and can equally impact the organization. There are many theories that attempt to explain the nature of motivation. Write a four- to five-page paper (excluding the title and reference pages) evaluating the relationship between motivation, job satisfaction, and work performance. Be sure to address the following:

  1. Describe a performance issue which resulted from a motivational problem (what, why, who).
  2. Use a content theory of motivation (e.g., Maslow, Alderfer, Herzberg, or McClelland) or a process theory (i.e., Adams, Locke, or Heider and Kelley) to explain how the issue creates a performance problem for the organization.
  3. Use the theory of motivation you selected to describe an intervention/action to change the motivation/behavior and correct the performance problem.

Your paper must use a minimum of three scholarly sources, in addition to the textbook. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric  (Links to an external site.)for the criteria that will be used to evaluate your assignment.

describe the stakeholder audience to whom you will present your draft project.

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This week you will begin creating an outline for your project, and develop a plan for involving stakeholders in your planning process. Although in this course you are focusing on creating a plan or proposal for a new initiative, policy change, or program to improve institutional effectiveness, you can increase the relevance of your plan (and the likelihood that it could be implemented in the future) by sharing your work with an appropriate stakeholder audience, such as faculty or staff in the institution. Your Discussion and Assignment this week will give you the opportunity to consider how you will present your work, and to whom, in collaboration with colleagues.

Assignment: Project Outline and Stakeholders

For your Capstone Project this week, you will complete an outline of your plan/proposal and describe the stakeholder audience to whom you will present your draft project.

A key element of your Capstone Project is presenting your project to a stakeholder audience and obtaining their feedback on your plan or proposal.

In Week 6, you will informally present your draft project plan or proposal to a relevant stakeholder audience – an administrator, staff member, or faculty member at the institution you are targeting for your project, and/or an employer, alumni, or community representative. You may present your project to an individual, several individuals separately, or to a small group. Consider that the more people with whom you share your project, the more useful feedback you are likely to receive on the value and appropriateness of your project for that institution.

Using feedback from your colleagues and Instructor, revise your problem statement and rationale (submitted in Week 1), add your literature review, and develop an outline of your project plan or proposal.

Your outline should include the following major elements:

· Goals for the project

· Description of the local context

· Activities, initiatives, or strategies to be used

· Deliverables or outcomes – what the project should accomplish

· How the project, if implemented, could be evaluated or assessed

· A proposed timeline that could be followed to implement the project

· A list of budgetary items – financial, human, or other resources – that would be needed to support the project

· The stakeholder audience to whom you plan to present your project plan/proposal, and reasons for their interest in the project

Assignment length: 1–2 pages for outline, ½ – 1 page for description of stakeholder audience. 

Also include your revised problem statement and rationale from Week 1. See professor notes

Professor notes below:

Your problem statement has great potential as your work meets the exemplary criteria of the attached rubric ! This is extremely well done as you frame the issue(s) perfectly and provided good supporting evidence and references

(I would continue to encourage you to explore other research that may be out there related to this topic!).

In the future, I would probably not use a Q & A format and just use section headers. And, be sure to expand on some points–i.e. what is the connection between friendliness and satisfaction for example? 🙂

Good start here! P.S. I am so glad you are taking the class!