Describe a direct marketing campaign, including Customer Relationship Management.

/in /by

The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign, including web site and use of email.
  8. Describe a direct marketing campaign, including Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment

Discuss the micro, mezzo, and macro influences affecting both the patient and the diverse family members in this scenario as impacted by Ella’s medical condition and prognosis.

/in /by

To complete this assignment, read through the scenario below and address the specific questions and issues indicated. Review the “Introduction to the Miller Family” document for specific information on each member of the family.

Grandmother Ella has been dealing with cancer for years now and has tried alternative remedies and juicing.  She went into remission for some time, but now the cancer has returned and she is in the hospital.  Her husband, of American Indian descent, has his ideas about what needs to be done as Ella comes to the end of her life.  Ella has her preferences, though she is now so weak that she has given up in many ways.  The family members are each experiencing their own fears and are grieving as they face the loss that will occur as Ella’s life comes to a close.  Ella prefers to die at home and has felt stressed by the discord and discomfort of family members since being hospitalized.

You are the social worker for this case.  You meet this family in the hospital setting as they are considering whether the patient will remain there for her final days or whether hospice and palliative care will be provided for her in her home.

For this assignment, you will:

  1. Synthesize the current research that is relevant to this scenario.
  2. Discuss the cultural or traditional issues that could arise at this time.  Consider how the integration of alternative and complementary medicine and beliefs, mainstream medical practices, and cultural/traditional rituals and practices might create issues and what they might include.
    • Describe how the family might react to the following possible scenarios:
      • Ella wishes to stick with alternative and complementary practices.
      • Ella is coerced into following mainstream medical advice.
      • Ella’s husband insists that, as father and husband, his family traditions should be adhered to.
    • Examine the biological basis for care and describe how the choices for care might affect the other family members with respect to their individual problems, if at all.
      • Son Sam, the alcoholic
      • Daughter Lila, with diabetes
      • Grandson Josh, starting to have drug problems
      • Granddaughter Lucy, bipolar with more entrenched drug problems
      • Daughter-in-law, Sarah’s stress related to her family’s medical issues (nephew with leukemia, brother with HIV, and her father’s perspective that they are all “crazy!”)
  3. Discuss the micro, mezzo, and macro influences affecting both the patient and the diverse family members in this scenario as impacted by Ella’s medical condition and prognosis.
    • What are the pertinent and likely family (micro) conflicts and differences, and concerns that could be encountered?
    • How is the neighborhood and extended family (mezzo) reacting to the situation?
    • If she returns home, what considerations need to be taken into account as part of her discharge plan? Using your local area, research and present the needed or preferred community resources (macro) that would be available to them.  Critique the ability of these community resources to adequately meet the needs of this diverse family’s circumstances.
  4. Discuss the relevant medical issues and the advantages and disadvantages of hospital versus home.  When discussing medical issues in this case, use appropriate medical terminology.
  5. Discuss the psychological and social issues that are present and will possibly be more pronounced at this stressful time.  How has the fact that this illness has been ongoing (chronic) impacted the family?
  6. Analyze the current scenario as it pertains to diversity, as well as to cultural, psychological, and social perspectives and influences, taking into account the stories that you have been discussing throughout the course.
  7. Discuss the impact of lifespan development on the perspectives of the various members of the family (i.e., their intellect, cognitive abilities, insight, and judgment) as well as their sociocultural perspectives, preferences, understandings, and positions on the situation.

Writing the Final Paper

The Final Paper:

  1. Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
  2. Must include a title page with the following:
    1. Title of paper
    2. Student’s name
    3. Course name and number
    4. Instructor’s name
    5. Date submitted
  3. Must begin with an introductory paragraph that has a succinct thesis statement.
  4. Must address the topic of the paper with critical thought.
  5. Must end with a conclusion that reaffirms your thesis.
  6. Must use at least three scholarly sources.
  7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
  8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Submit the assignment here as a Word document with the file name LastName_FirstName_Essay

/in /by

Review Readings & Resources. In a series of dialogues, Socrates and others offer several compelling arguments about justice, the law, and an individual’s ethical duty and relationship to his or her commitments to society in general. In the Bhagavad Gita, Arjuna and Krishna face a conflict of similar proportion on a battlefield.

Socrates makes a rational appeal to his accusers in the Apology, yet the outcome lands him in jail with a sentence of death. How did this occur, based on the argument that he made and his actions? Later, Socrates and Crito have an interesting talk as Socrates is awaiting death. During that conversation, both characters make legitimate claims regarding duty and responsibility and both offer good reasons for action, yet these decisions are not compatible with one another, for Socrates is in a situation where he cannot choose to fulfill one duty by his decision without breaking another. How does this discussion end, and why does Socrates act the way he does?

Likewise, in the Bhagavad Gita, Arjuna is facing a similar issue: how? With whom is he having a discussion? How does this conversation end, and why does Arjuna choose the way he does?

Do you see any similarities or differences in their decision-making? Please discuss. Write 500–750 words in MLA style typed.(1)

Submission

Submit the assignment here as a Word document with the file name LastName_FirstName_Essay1. To submit, choose the Assignment: Critical Analysis Essay link above and use the file attachment feature to browse for and upload your completed document. Remember to choose Submit to complete the submission.

Grading

This assignment is worth 200 points toward your final grade and will be graded using the Essay Rubric. Please use it as a guide toward successful completion of this assignment.

READING AND RESOURCE:

http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.01.0170%3Atext%3DApol.%3Asection%3D17a

http://www.perseus.tufts.edu/hopper/text?doc=Perseus:text:1999.01.0170

http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.01.0170%3Atext%3DApol.%3Asection%3D17a

http://www.perseus.tufts.edu/hopper/text?doc=Perseus%3Atext%3A1999.01.0170%3Atext%3DApol.%3Asection%3D17a

TOPICS:

Human Value systems:

  • Ethics, Aesthetics
  • Social and Political Philosophy
  • Cross-Cultural Moral Schemata

This module will focus on the themes of understanding and exploring:

  • The purpose of moral responsibility
  • The foundations of human value theory
  • The various cultural attempts to formulate and define social justice

Discuss how you see these constructs in your current workplace or previous workplaces (my work place is the Army Corps of Engineers located in San Francisco), in particular in leaders, managers and colleagues.

/in /by

1. Wayne Baker (Shafritz Sub Ch 33 “The Network Organization in Theory and Practice”) discusses the network organization. Compare and contrast the network organization to the bureaucracy model of Weber in terms of organizational integration and differentiation. How do you see the limits and potentials of the network organization in your current workplace or previous work?

2. Schein discusses “survival anxiety” and “learning anxiety in Chapter 16. Discuss how you see these constructs in your current workplace or previous workplaces (my work place is the Army Corps of Engineers located in San Francisco), in particular in leaders, managers and colleagues.

How do you see these manifest themselves in how you approach your own work and personal/professional change management?

3. Consider Schein’s ten ideas for creating a learning culture (pages 344-349, Chapter 17). What do see as the promises and risks with this approach? What potential does it offer you to be a “Learning-Oriented Leader”?

Note: Question 1 is from the book of Classics of Organization Theory. Question 2&3 is from the book of Edgar H. Shcein. Also please make sure you answer these question thoroughly and in detail.

Make sure you response is clear and understanding with no confusion.  I am requesting 3 pages