Create an advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.

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select a health care product to market within your organization.

1. Describe the health care product you selected

2. Analyze the consumer population of your health organization

3. Recommend a marketing technique that is appropriate for your consumer population (i.e. brochure, flyer, video commercial, audio commercial, billboard, social media, etc). Include why you selected this technique and how you will use it to market the product you selected.

4. Recommend one or two communication techniques that are appropriate for the consumer.

Create an advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.

Resources:

Clar, C., Dyakova, M., Curtis, K., Dawson, C., Donnelly, R., Knifton, L., & Clarke, A. (2014). Just telling and selling: Current limitations in the use of digital media in public health. A scoping review. Public Health, 128(12), 1066-1075.

Enos, G.A. (2014). One CEO attacks bait-switch marketing. Behavioral Healthcare, 34(6), 16-17

Fraenkel, L. (2013). Incorporating patients’ preferences into medical decision making. Medical Care Research and Review, 70(1), 80S-93S

Kelly, B., Vandevijvere, S., Freeman, B., & Jenkin,, G. (2015). New media but same old tricks: Food marketing to children in the digital age. Current Obesity Reports, 4(1), 37-45.

Nowak, G.J., Gellin, B.G., MacDonald, N. E., & Butler, R. (2015). Addressing vaccine hesitancy: The potential value of commercial and social marketing principles and practices. Vaccines, 33(34), 4204-4211.

Compare and contrast the four categories of community-based interventions for prevention of adolescent pregnancy.

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Prepare a memo for the task force on the following:

Compare and contrast the four categories of community-based interventions.

Select two typologies to present as options to the task force and explain in detail how these can be applied.

Identify one typology for recommendation, giving reasons in support.

Your final product will be in a MS Word document of approximately 3–4 pages. You should utilize at least 3 scholarly sources beyond the course readings in your research. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

Apply APA standards to citation of sources.

Maximum Points

Examine information about community level change.

20

Compare and contrast the four categories of community-based interventions for prevention of adolescent pregnancy.

40

Prepare a memo and describe two selected typologies as options to the task force and recommend one typology supported by scholarly resources.

20

Academic Writing

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation.

20

– Could anything have been done to prevent this situation from occurring in the first place?

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at.

Part 1: Case Study, Challenging questions

Dr. Jones and Dr. Smith are researchers based in the same department at a UK university. They have been working on a joint research project for several years, publishing a number of articles on their work in peer-reviewed journals. The two researchers are now producing a book about their research. The research was conducted under the auspices of their university.
The final manuscript was submitted to the publishers a while ago and Dr. Jones contacts the firm for an update. He is surprised and very upset when the publishers tell him that the book is to be published by Dr. Smith as the sole author. Dr. Jones is informed that his role in both the research and the book itself will be acknowledged in the list of contributors to the project, nothing more. The publishers’ decision is based on information supplied by Dr. Smith.
As far as Dr. Jones is concerned, he wrote the book with Dr. Smith and should also be credited as an author of the work. Indeed, he is convinced that he and Dr. Smith had previously agreed that the book was a joint work and that they would each receive co-authorship. He does not remember having any written record of this agreement or of any discussions regarding authorship.
Dr. Jones speaks to Dr. Smith in an attempt to reach some sort of agreement on the matter but the position remains unchanged. He then tries speaking to the publishers of the book. They say that they have received reassurances from Dr. Smith which they accept and they have no plans to change the attribution of authorship.
Prior to this dispute, Dr. Jones believed that he had a good working relationship with Dr. Smith. As well as wanting to resolve the issue of authorship, he is also concerned how his career may be affected by the dispute with Dr. Smith.

In your response to this sectionanswer to at least 2 following questions:
– What could Dr. Jones do?
– What ‘evidence’ or other information might shed some light on the matter?
– How might the situation be resolved?
– Could anything have been done to prevent this situation from occurring in the first place?

Part 2: Ethics in Research

What is Ethics in Research & Why is it Important? please discuss in details

Background: https://learn.umuc.edu/d2l/le/content/266713/viewContent/11354213/View

Demonstrate critical thinking skills by accurately interpreting evidence used to support various positions of the topic.

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Prepare: Prior to beginning work on this assignment, review the Introductions & Conclusions (Links to an external site.) and Annotated Bibliography (Links to an external site.) web pages, and Evaluating Sources (Links to an external site.) and Annotated Bibliography (Links to an external site.) tutorials.

Reflect: Reflect back on the Week 1 discussion in which you shared with the class the global societal issue that you would like to further address. Explore critical insights that were shared by your peers and/or your instructor on the topic chosen and begin your search for scholarly sources with those insights in mind.

Write: For this assignment, review the Annotated Bibliography Formatting GuidelinesPreview the document and address the following prompts:

  • Introductory paragraph to topic (refer to the Final Paper guidelines for your topic selection).
  • TOPIC: Poverty and income inequality
    • Write an introductory paragraph with at least 150 words that clearly explains the topic, the importance of further research, and ethical implications.
  • Thesis statement.
    • Write a direct and concise thesis statement, which will become the solution to the problem that you will argue or prove in the Week 5 Final Paper. (A thesis statement should be a concise, declarative statement. The thesis statement must appear at the end of the introductory paragraph.)
  • Annotated bibliography.
    • Develop an annotated bibliography to indicate the quality of the sources you have read.
    • Summarize in your own words how the source contributes to the solution of the global societal issue for each annotation.
    • Address fully the purpose, content, evidence, and relation to other sources you found on this topic (your annotation should be one to two paragraphs long—150 words or more.
    • Include no less than five scholarly sources in the annotated bibliography that will be used to support the major points of the Final Paper.
    • Demonstrate critical thinking skills by accurately interpreting evidence used to support various positions of the topic.

The Introduction, Thesis Statement, and Annotated Bibliography

  • Must be 1,000 to 1,250 words in length (not including title and references pages) and formatted according to APA style, as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
  • Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
  • Must use at least five scholarly sources.
    • The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, contact your instructor. Your instructor has the final say about the appropriateness of a specific source for an assignment. The Integrating Research (Links to an external site.)tutorial will offer further assistance with including supporting information and reasoning.
  • Must document in APA style any information used from sources, as outlined in the Ashford Writing Center’s Citing Within Your Paper. (Links to an external site.)
  • Must have no more than 15% quoted material in the body of your essay based on the Turnitin report. References list will be excluded from the Turnitin originality score.
  • Must include a separate references page that is formatted according to APA style. See the Formatting Your References List (Links to an external site.)resource in the Ashford Writing Center for specifications.