Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. 

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Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.

Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 1: Nike (pp. 30–31)

  1. How has the industry in which Nike resides been doing over the last 5 years?
  2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
  3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
  4. Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and, subsequently, the next steps for Nike to combat these competitors?

Option 2: Cisco (pp. 58–59)

  1. How is building a brand in a business-to-business (B2B) context different than that of a business-to-consumer (B2C) market? How has Cisco managed to develop a strong customer relationship with their target market?
  2. How has the industry in which Cisco resides been doing over the last 5 years?
  3. Who are the top three competitors of Cisco, and what are their advantages/disadvantages with respect to their product/service development?
  4. Is Cisco’s plan to reach out to consumers a viable one? Why, or why not? As a marketing manager for Cisco, what would you recommend to be the next steps?

Option 3: Intel (pp. 59–60)

  1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? How did Intel manage to develop a strong customer relationship with their target market?
  2. How has the industry in which Intel resides been doing over the last 5 years?
  3. Who are the top three competitors of Intel, and what are their advantages/disadvantages with respect to their product/service development?
  4. Evaluate Intel’s greatest risks and strengths as the industry moves out of the personal computer (PC) era. Identify the next steps that Intel needs to employ in order to maintain its competitive advantage.

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

 Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.

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Read at least three articles that are no more than 12 months old. Apply the content from the articles to planning electronic commerce initiatives.

The following requirements must be met:

Write between 1,000 – 1,500 words using Microsoft Word in APA 6th edition style.

Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.

1. Primary sources such as government websites (United States Department of Labor – Bureau of Labor Statistics, United States Census Bureau, The World Bank), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.

2. Secondary and credible sources such as CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).

3. Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.

Cite all reference material (data, dates, graphs, quotes, paraphrased statements, information, etc.) in the paper and list each source on a reference page using APA style

Describe some methods for motivating employees and improving behaviors within the workplace.

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Imagine you are working with a partner to plan and host a workshop on leadership. There will be 100 people attending. Within this assignment you will be creating a document that discusses the main components of leadership and corporate culture.

Write a 3 page paper in which you:

  1. Address a key leadership trait that can assist in managing conflict.
  2. Discuss a tool or strategy a leader can adopt for improving communication within the organization.
  3. Describe some methods for motivating employees and improving behaviors within the workplace.

How does the community health nurse recognize bias, stereotypes, and implicit bias within the community?

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How does the community health nurse recognize bias, stereotypes, and implicit bias within the community? How should the nurse address these concepts to ensure health promotion activities are culturally competent? Propose strategies that you can employ to reduce cultural dissonance and bias to deliver culturally competent care. Include an evidence-based article that address the cultural issue. Cite and reference the article in APA format.