Using the bases of segmentation, define the target market for your new creation.

/in /by

Are You Sitting on a Million Dollar Idea? – Watch the video Are You Sitting on a Million Dollar Idea?  and answer the following questions:

Question one

  • What product would love to see revamped to meet your needs.  Or is there a new product that has not yet been created to meet your needs.  Do not create a charity/non-profit as this will cause challenges in later discussion.

Question two

  • Using the bases of segmentation, define the target market for your new creation.

Question three

  • What are the barriers to entry for this revamped or new product?

Describe the behavioral goal you set for Rad in Assignment #1.

/in /by

**This paper is based off the previous paper.. check attachments.***

Relying on at least two (2) outside references, write a three page report that answers the following:

1. Describe the behavioral goal you set for Rad in Assignment #1.

2.Choose Bruner’s Theory of cognitive development, and explain the fundamental tenets of the chosen theory.

3.Describe the key ways that the approach to the desired goal would change with the chosen theory. Explain the assumptions to the chosen theory and the manner in which they may impact Rad or you as the Instructor.

***This paper is based off the previous paper.. check attachments.**

Identify the differences between flat and hierarchical organizations and how employees behave differently in each of these.

/in /by

In this course, we have identified human nature and behaviors in hierarchical and flat organizations, you found ways to ensure employees overcome apathy related to security awareness, you identified how security policies shape organizational behaviors and culture, you compared hierarchical and flat organizational structures, and you created an organizational policy implementation plan for a combined organizational structure.

In discussion :
1.  Identify the differences between flat and hierarchical organizations and how employees behave differently in each of these.  Also (2) , discuss the difficulty with policy implementation in a flat organization and a hierarchical organization.  Finally (3) , discuss how you would ensure that policy is enforced at your organization.

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

/in /by

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the second part of your marketing plan:

  1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
  2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
  3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
  4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
  5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
  6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
    Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

1.   Analyze marketing environments and strategies used to strengthen product or service positioning.

c.   Examine the marketing science of customer behavior and products in the marketing exchange process.

2.   Evaluate marketing strategies used to create/communicate customer value.

a.   Analyze the marketing framework through a situation analysis.

b.   Evaluate target customer segments and positioning products within these segments.

c.   Evaluate the basis for market segmentation and approaches to segmentation.

3.   Create an effective marketing plan.

a.   Develop recommendations based on market analysis and strategy.

b.   Develop strategies to assess performance and achieve marketing goals.

c.   Develop dynamic strategies for competing.

d.   Develop branding strategies for existing and new products or services.