Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.   

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For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

 

Instructions

Create the first part of your marketing plan (Paper 1):

 

1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.

 

2. Develop your company’s mission statement.

3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.   Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

4. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

5. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.

6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Create the second part of your marketing plan (Paper 2):

 

1. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.

2. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.

3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.

4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.

5. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: EACH PART IS A PAPER BY ITSELF

Determine which strategy is most likely to benefit the firm. 

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Review Case Study 8: Dr. Pepper Snapple Group 2011: Fighting to Prosper in Highly Competitive Market found on page 115 in the back of your textbook (the text is broken into 4 Parts – – check the index at the front and you will find there are 2 pages 115).

Please respond to the following:

The case study outlines six specific strategies that the firm has chosen to support its strategic direction.

  1. Determine which strategy is most likely to benefit the firm.
    1. Explain your rationale.
  2. Briefly outline at least one other strategy the firm could take to support its strategic direction.
    1. Illustrate why this new strategy would be successful.

*** UNDER 150 WORDS ***

Briefly describe the characteristics of a single stock future. What type of investor might be interested in these?

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  1. Directions: Answer the following questions on a separate document. Explain how you reached the answer or show your work if a mathematical calculation is needed, or both.
    1. Identify two reasons for the existence of different valuations produced by the Price-Earnings Method. Which would you use and why?
    2. Briefly distinguish each of the three forms of market efficiency from each other. Which do you think best represents US markets?
    3. Stock ABC has a beta of 1.5, a risk-free rate of 2.5%, and a market return of 7.5%. What is the expected return for this stock?
    4. Company QRS just paid a dividend of $0.75. It is expected this dividend will grow at a constant rate of 4% indefinitely. What is the price of this stock if the required return is 10%?
    5. You make the following investments in stocks: $5,000 in GE, $7,000 in BA, and $8,000 in XON. The betas for the stocks are GE: 1.05; BA: 0.97, and XON: 1.24. What is the portfolio beta?
    6. Why would a bank be interested in a long hedge?
    7. Briefly describe the characteristics of a single stock future. What type of investor might be interested in these?
    8. You decided to buy Treasury bill futures contracts with a quoted price was 96-50. When you close this position, the quoted price was 95-25. Determine the profit or loss per contract, ignoring transaction costs.
    9. You decided to sell Treasury bill futures contracts with a quoted price was 92-50. When you close this position, the quoted price was 91-75. Determine the profit or loss per contract, ignoring transaction costs.
    10. You sell S&P 500 stock index futures that specified an index of 1,725. When you close this position, the index specified by the futures contract was 1,815. Determine the profit or loss, ignoring transaction costs.

Assume that you are a team leader, and your team is under a deadline to get a lot done. You have noticed that some of your team members tend to get overwhelmed and make emotional decisions. Other team members seem to thrive in those situations and are motivated by the deadline. 

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Part 1:

Emotions are powerful responses! Sometimes emotions can find themselves in the workplace. A sales person with intense passion can convince someone to make a purchase. On the other hand, an angry manager can deliver an unfair review as their emotions get brought into the workplace. In this discussion, you are asked to help your team to understand and manage their emotions in the workplace. Review the following article: https://www.psychologytoday.com/us/blog/intense-emotions-and-strong-feelings/201012/it-or-not-emotions-will-drive-the-decisions-you

Assume that you are a team leader, and your team is under a deadline to get a lot done. You have noticed that some of your team members tend to get overwhelmed and make emotional decisions. Other team members seem to thrive in those situations and are motivated by the deadline.

Based upon this article, make a list of things you can do as a manager to help your team to understand and manage their emotions so they all can be productive. For instance, what could you teach them about emotions? How would you pair people to work together? What would help them to learn about their emotions so they can be productive in the workplace?

*** Be at least 10 sentences ****

Part 2:

Respond to this discussion post below.

“If I obtained a position of power like this, I would try to incentivize each worker based on their needs. For example, I would set the deadline, but I would encourage workers to finish early by adding some time of bonus. I would also try to pair motivated workers with anxious workers. The motivated workers would most likely inspire the anxious workers. Additionally, the workers should be informed. I would try to explain why some anxious workers feel that way, and how they can redirect that anxiousness into motivation. All of these tactics would create a better work environment.”

  • Posted: 19 Hours Ago