1.Case Study
Objectives: Describe issues related to cultural orientations in managing human
resources in international hotel and restaurant operations.

Reflection: read the case (the attachment) and answer all of the questions with your comments.

2. Final International Hospitality Project
Objectives: Apply the principles of the international hotel and restaurant industry.
Reflection: International Hospitality Project -write a five-page paper.

Final International Hospitality Project
(5 typed pages, double spaced-APA style) – 100 points (25%)
Each student will write information on an international hospitality company (hotel, restaurant, coffee, casino, cruise line, etc). This company can be from the U.S. or overseas.
Format: (1) History; (2) Identify past and current problems: customer service management, finance, culture, religion, legal, ethics, marketing, human resources, product development, government regulation, joint venture, or other related problems; (3) Your best solutions; and (4) Based on your best solutions,
what are the significant impacts and improvements for the company?
References, citations, and general style of papers for this project should follow APA style (as outlined
in the latest edition of the Publication Manual of the American Psychological Association).
Assignments will be graded based on the following:
Address all of the above requirements, 20% for each category-80%
Use APA format-20%

Questions for Case Study Assignment 1. Identify the main environmental forces which affect the global pharmaceutical industry. 2. Use scenario planning techniques to consider the key drivers of change that will affect the global pharmaceutical industry in the future. 3. Analyse the Five Forces framework to identify environmental forces affecting the global pharmaceutical industry. Do these forces differ by industry sector and where would you place the different sectors in the industry life cycle? Standard marking system for use when marking coursework assignments – for all programmes. Indicative Grade UK% marks Characteristics. Distinction 70%+ Very high standard of critical analysis using appropriate conceptual frameworks. Excellent understanding and exposition of relevant issues. Clearly structured and logically developed arguments. Good awareness of nuances and complexities. Substantial evidence of well-executed independent research. Excellent evaluation and synthesis of source material. Relevant data and examples, all properly referenced. Merit 69-60% High standard of critical analysis using appropriate conceptual frameworks. Clear awareness and exposition of relevant issues. Clearly structured and logically developed argument. Awareness of nuances and complexities. Evidence of independent research. Good evaluation and synthesis of source material. Relevant data and examples, all properly referenced. Pass 59-50% Uses appropriate conceptual frameworks. Attempts analysis but includes some errors and /or omissions. Shows awareness of issues but no more than to be expected room attendance at classes. Arguments reasonably clear but underdeveloped. Insufficient evidence of independent research. Insufficient evaluation of source material. Some good use of relevant data and examples but incompletely referenced. Pass 49-40% Adequate understanding of appropriate conceptual frameworks. Answer too descriptive and or any attempt at analysis is superficial containing errors and omission. Shows limited awareness of issues but also some confusion. Arguments not particularly clear. Limited evidence of independent research and reliance on a superficial repeat of class notes. Relatively superficial use of relevant data sources and examples and poorly referenced.