Search Yahoo Finance, http://www.bloomberg.com or any other credible source to retrieve the most recent income statement and balance sheet for a major leveraged corporation.

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In this unit you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company.

Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis)

Assignment Parameters

Accurate description and reference of all concepts and theories learned from the course material.

Practical examples of concepts that lead to a continuing interest in the topic.

Synthesis of concepts and theories from other course activities.

Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)

Properly cited sources using APA 6th edition.

Ensure use of the assignment rubric, template, and guidelines (attached)

Assignment Objectives

Determine a product offering using the marketing mix.

Prepare a strategic marketing plan.

Conduct an internal and external analysis of the industry.

Conduct a competitive analysis.

Understand the marketing mix in order to devise a strong strategic marketing plan for an organization.

The internal analysis (company history)

Market Description (competitor’s analysis)

Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion)

The environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats)

Marketing Plan Section II

Objectives and issues: at least 2 objectives (specific and measurable)

Marketing Strategy:

Branding

Positioning

Target Market (Market Segmentation)

Write: In a well-developed eight- to ten-page paper address the following criteria for the case study you selected in Week Three. See the ABS200 Case Study List located in your online classroom to review the case studies.

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Write: In a well-developed eight- to ten-page paper address the following criteria for the case study you selected in Week Three. See the ABS200 Case Study List located in your online classroom to review the case studies.

· The paper must begin with a well-written introduction that includes a succinct thesis statement

· Your introductory paragraph must include a description of the basic characteristics of science and a definition of applied behavioral science and the area of psychology from which the case study is explored.

· Identify and describe the potential source(s) and/or cause(s) of the issue that is/are relevant to the selected case study (e.g., genetic, environmental, social, cultural, organizational).

· Examine the case study by applying one psychological theory of your choice pertinent to applied behavioral science.

· Describe scientific research that is relevant to your selected case study. Include past and current findings and note any key changes.

· Identify and describe any relevant trends in working with your intended population.

· Detail a suggested plan of action, including advantages and disadvantages, for moving forward.

· Specify what you would do to build rapport with the clients in the selected case study.

· State ethical considerations that are relevant to this case.

· You must end your paper with a conclusion that reaffirms your thesis and include an examination of the pros and cons (advantages and disadvantages) of utilizing at least one applied behavioral science intervention method to address the concerns in the scenario you selected.

· Must use at least six peer-reviewed journal articles as sources, including a minimum of four from the University Library.

Case Study

Educational Psychology: Learning Disabilities Eight year old Jimmy is having difficulty learning, and he is showing specific problems in reading and math. Parents and teachers have worked together to try and understand what is happening. They have determined the problem is not the result of visual, hearing, or motor disabilities, mental retardation, emotional disorders, or environmental, cultural, or economic issues. Finally, after all of this is ruled out, Jimmy is classified as having two learning disabilities: dyslexia and dyscalculia.

In this unit you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company.

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In this unit you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company.

Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis)

Assignment Parameters

Accurate description and reference of all concepts and theories learned from the course material.

Practical examples of concepts that lead to a continuing interest in the topic.

Synthesis of concepts and theories from other course activities.

Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)

Properly cited sources using APA 6th edition.

Ensure use of the assignment rubric, template, and guidelines (attached)

Assignment Objectives

Determine a product offering using the marketing mix.

Prepare a strategic marketing plan.

Conduct an internal and external analysis of the industry.

Conduct a competitive analysis.

Understand the marketing mix in order to devise a strong strategic marketing plan for an organization.

The internal analysis (company history)

Market Description (competitor’s analysis)

Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion)

The environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats)

Marketing Plan Section II

Objectives and issues: at least 2 objectives (specific and measurable)

Marketing Strategy:

Branding

Positioning

Target Market (Market Segmentation)

Describe some of the deep-seated human desires that “Fairy Stories” aim to satisfy.

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Summarize the argument for the immorality of art on the grounds that it detaches a person from life. How does Hanson respond to this argument? Lastly, provide an example of art (including film) that you think can be criticized on moral grounds.

Formatting Requirements:

  • 2 pages (1.5 is too short)
  • 1-inch margins
  • Times New Roman
  • 12-pt font
  • Double-spaced
  • Page numbers on bottom right
  • Heading on top of first page only, single spaced
  • Title

1. Describe some of the deep-seated human desires that “Fairy Stories” aim to satisfy.

2. The common attitude is that fairy stories are for children, because children can be duped into believing in them. Why does Tolkien think that fairy stories are also for adults, and in what sense are we supposed to “believe” fairy stories?

3. If Tolkien is right about the capacity of stories to satisfy certain human desires, what ethical demands does that place on the makers and tellers of stories?