When does a biotechnology company need to issue a press release?

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When does a biotechnology company need to issue a press release? Provide an example of a news item that would warrant a press release for a small biotechnology company. How would you structure the press release?

Reasons a company needs to issue a press release:
Material event – information that will move stock price. Explain “ will it move the company’s stock and will it make potential partner interested “
Provide an example of a news item that would warrant a press release for a small biotechnology company. Ex “File an IND”

Explain what media pitching is and why it is important when disseminating a press release. How would you develop a target list of media regarding the press release example that you provided in question 4?

What Media Pitching
Sending your press release to the wire service doesn’t guarantee news coverage
Reporters get hundreds of press releases a day
Personal email (don’t even try to send a mass email – you’ll lose credibility)
Follow up with a phone call
Who do you pitch to?
Explain all the above
why it is important
when and how to disseminating a press release

How Developing your target list (from Example provide in question 4. if clinical data? If new CEO? What news outlines?
Step 1: Google stories like the one you’re pitching
Step 2: See who wrote those stories
Step 3: Compile a list of those reporters and their contact information

Why is a communications plan needed in a biotechnology company?

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Why is a communications plan needed in a biotechnology company? In your answer give an overview of who the audience(s) is/are and the needs for a company that are acquired through communications.

Why is communication important? Explain
Everything a company needs is acquired through communications
Collaboration
Funding explain
Validation
A plan ensures consistency
Same messages to all audiences explain
Consistency builds confidence among target audiences
Overview of who the audience is AND the needs for a company that are acquired through communications. Explain” the answers two parts”
What is interesting about your story?
Why should the audience care?
How will your audience receive this news?
What are the components (anatomy) that make up a good biotechnology communications plan? Give an example of each in your answer.

Why are components (anatomy) important?
Anatomy
Goals Explain and give an example
How communications plan will support company strategy for next 12 months.
If a company wants to do a partnership — focus on highlighting news that will attract an appropriate partner
Strategy Explain and give an example
Plan to execute goals.
In advance of partnerships
In advance of fund raising
Backbone of all communications events for year \
All tactics flow from the strategy
Tactics Explain and give an example
Specific actions and activities to fulfill strategy.
The most visible part of communications
what is the messaging
Key ideas to inform all communications
5 to 7 broad concepts that communicate strategic ideas
Calendar Explain and give an example
12 to 18-month overview of all related events.
Corporate events
Expected events
Industry events
Outside economic events
Executed as Gantt chart
Clarifies overlapping events to expose opportunities

There are three major categories of news for a biotechnology company. What are they and give examples of each category?

Why important to announce?
Invested need to know
Corporate news. Explain each part and Ex for each part” from news and write the name of news”
Personnel/management
Partnering
Financing
Scientific Data. Explain each part and Ex for each part “from news and write the name of news””
Publications
Scientific meetings
Clinical. Explain each part and Ex for each part “from news and write the name of news””
Trial initiation
Data announcements

Which of the following represents a class I lever system

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Chapter 10 Muscular System: Gross Anatomy________________________________________ 1. The sternocleidomastoid muscle extends from the mastoid process of the temporal bone to the sternum and medial clavicle. When both sternocleidomastoid muscles contract, the head is flexed. The end of the muscle that connects to the sternum is the a. origin. b. belly. c. body. d. insertion. e. fixator. 2. Which of the following represents a class I lever system? a. crossing your legs b. hyperextension of the head c. standing on your tiptoes d. flexion of the elbow to elevate the hand e. lifting weight with your arm 3. In order to stabilize the hyoid so that the larynx can be elevated in swallowing, the _____ muscle group is used. a. Pterygoid b. Infrahyoid c. Auricularis d. Suprahyoid e. Hyoglossus 4. If abdominal muscles are contracted while the vertebral column is fixed this will aid in a. vomiting. b. childbirth. c. urination. d. defecation. e. All of these choices are correct. 5. Which muscle will depress the scapula or elevate the ribs? a. levator scapulae b. serratus anterior c. pectoralis minor d. subclavius e. rhomboideus major 6. Which of the following muscles extends the forearm and has its insertion on the ulna? a. Deltoid b. biceps brachii c. triceps brachii d. Brachialis e. Coracobrachialis 7. The gluteus maximus a. does most of the work in “sit-ups.” b. accounts for a sprinter’s stance. c. allows one to sit cross-legged. d. is used in the knee-jerk reflex. e. is a common site for injections. 8. Label muscle “A” on the diagram. a. orbicularis oculi b. temporalis c. Trapezius d. Sternocleidomastoid e. masseter 9. Label muscle “A” on the diagram. a. linea alba b. serratus anterior c. rectus abdominis d. external oblique e. internal oblique 10. What does “A” represent? a. Coracobrachialis b. Deltoid c. pectoralis major d. biceps brachii e. serratus anterior

Which of the following is NOT a function of skeletal muscle

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Week Four Quiz Chapter 9 Muscular System: Histology and Physiology________________________________________ 1. Which of the following is NOT a function of skeletal muscle? a. body movement b. maintenance of posture c. respiration d. constriction of organs e. production of heat 2. Which of the following is true? a. Skeletal muscle is capable of spontaneous contraction. b. Smooth muscle is found in the walls of hollow organs. c. Cardiac muscle cells have multiple nuclei. d. Smooth muscle cells are long and cylindrical. e. There is a small amount of smooth muscle in the heart. 3. Which type of muscle tissue has cells that branch? a. skeletal muscle b. smooth muscle c. cardiac muscle d. both skeletal and cardiac muscle e. both cardiac and smooth muscle 4. Hypertrophy of skeletal muscles from weight lifting is caused by an increase in the a. number of muscle fibers. b. size of muscle fibers. c. number of striations. d. number of nuclei within the muscle fibers. e. number of muscle cells. 5. Actin myofilaments a. resemble bundles of minute golf clubs. b. contain both myosin and tropomyosin. c. are held in place by the M line. d. contain strands of fibrous actin. e. are the thickest proteins in muscle. 6. When an action potential reaches the presynaptic terminal, a. calcium ions diffuse into the presynaptic terminal through voltage-gated ion channels. b. acetylcholine moves into the presynaptic terminal. c. a local potential is generated in the presynaptic terminal. d. ligand-gated ion channels in the presynaptic terminal are opened. e. nothing else happens. 7. In excitation-contraction coupling, a. calcium ions must bind with myosin to expose active sites on actin. b. myosin heads bind to exposed active sites on actin. c. cross-bridges form between myosin heads and calcium ions. d. movement of the troponin-tropomyosin complex causes actin myofilaments to slide. e. ATP binds to actin myofilaments. 8. Which of the following helps explain the increased tension seen in multiple wave summation? a. increased motor unit recruitment b. increased concentration of calcium ions around the myofibrils c. exposure of more active sites on myosin myofilaments d. the breakdown of elastic elements in the cell e. decreased stimulus frequency 9. An isotonic contraction is described as a. action potential frequency is high enough that no relaxation of muscle fibers occurs. b. a muscle produces constant tension during contraction. c. a muscle produces an increasing tension during contraction. d. a muscle produces increasing tension as it shortens. e. a muscle produces tension, but the length of the muscle is increasing. 10. Which type of respiration occurs in the mitochondria? a. anaerobic respiration b. aerobic respiration c. both anaerobic and aerobic respiration