Your text describes critical methodology as follows: This methodology takes as i

Your text describes critical methodology as follows:
This methodology takes as its main task pointing out to the reader things they have likely not realized: the ways in which words and images are being used to fool, manipulate, or indoctrinate the audience. Critical methodologists seek to reveal the ways in which power operates in mundane ways without the audience even being aware of it. Thus, critical social scientists think of themselves as activists, but also as objective. While these two terms normally do not go together, for critical methodologists, they are not contradictory. Objectivity to the critical social scientist means questioning the taken for granted so that you are seeing things as they really are, rather than as what you have been led to believe. (Gordon 2015)
Usually in a content analysis we report what we do find. However, one of tactics critical methodologists can use to achieve their critical stance is by asking what is MISSING or what is not shown in their content analysis. Thinking about what is not in the content tells us what might be unexpected and out of the ordinary where the ordinary is how society is structured and taught to us as “Common Sense.” For example, what can be missing from a newscast is information pertinent to workers such as labor union news and legislation that might benefit them in terms of employer-sponsored healthcare, wage increases, and the gender pay gap. Generally, the news discusses business, stocks, and other human-interest stories, not worker rights. When is the last time you heard a business report include information specifically pertinent to workers?
Directions:
Your research question: Who is not portrayed in [magazine name’s] advertisements?
Find the magazine you want to analyze. For example, Maxim, Vogue, Teen Vogue, etc
Advertisements. Before beginning to tally on your content analysis coding sheet, count the number of pages with advertisements. What percentage of total pages of the magazine have an advertisement on them? (For hard copies) Divide the number of pages with advertisements by the total number of pages in the magazine. (For online magazines) If you are analyzing online magazines this gets tricky. You will need to go through probably about twenty of their stories to count the number of webpages that have an ad. Yes, it will probably be 100 percent. If you have a hard copy, it will likely be less than 100 percent.
All Images. View each advertisement image and other image presented and place a tally mark each time you view the criterion described in the coding sheet. For example, place a tally mark next to “white” each time you see some who appears to be white to you. If you can’t tell, then take your best guess. Notice that your tally sheet is already divided by gender. You can add as many rows in the coding sheet for categories you create. I encourage you to create your own categories.
Once you finish filling in the coding sheet, you are ready to write up your one-page, perfect paper describing what you found and what you did not find.
In your one-page, perfect paper, be sure to do the following:
First paragraph. State the research question (I have given this to you above) in your opening paragraph along with a description of your methodology and methods and whether or not you viewed the online version of the magazine. Say briefly the limitations of your content analysis, if any. Note: Methodology and methods are two different things.
Second paragraph -Ads and Images. Report your findings using quantitative phrasing. Start by reporting the percentage of pages that have an advertisement. Then report the percentage of images (all images) that have different charcateristics you tallied) For example, x percent of the images appear to be cis women. x percent of men depicted appear to be black.
Third paragraph. Offer a brief, critical analysis of who is not represented in your analysis. Which characteristics are missing or less/underrepresented?
Quick final comment. Make a tentative conclusion for future study.
Include your coding sheet(s) behind the one-page perfect paper after a reference page if you cite any materials.

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This methodology takes as i appeared first on homework handlers.