You have to come up with a creative concept that may improve the business of dr butler ( the link to his website will be given). and the following steps to the product methodology should be followed.

You have to come up with a creative concept that may improve the business of dr butler ( the link to his website will be given). and the following steps to the product methodology should be followed.
Product Plan Deliverables (in the form of a report):

Objectives
Target participants – young professionals (wellness, confidence and performance), future health practitioners and LOHAS (GenX and Boomers)
Target industry and niche – professional hypnotherapy training, wellness, performance (productivity and creativity), confidence and natural rejuvenation
Trends
Competition and positioning (perceptual maps) – shorter and cheaper, trust stamps, interact and keep, user experience
Marketing Mix
Creative concept – you can send to me for a quick check anytime
Marketing Process – channel selection & funnel creation