Why “pet.com” fail

Pets.com was a dot-com enterprise headquartered in San Francisco that sold pet supplies to retail customers. It began operations in November 1998 and liquidated in November 2000. A high-profile marketing campaign gave it a widely recognized public presence.Although sales rose dramatically due to the attention, the company lost money on most of its sales through mismanagement. Its high public profile during its brief existence made it one of the more notable victims of the dot-com bubble in the 2000s. Please write a paper explain why they fail in the business.