WHAT ARE THE FACTORS NEED TO BE CONSIDERED WHILE PROMOTING THE TOURISM SUSTAINABILITY.

Research question Up to four (research) questions per objective 1. In the proposal researcher has designed the following research questions on the basis of the first objective • Will the keen request from the organisation side to purchase locally made product during tourist holiday vacation at bar, cafes and restaurant should be maintained in the local area. • Will the request made by the organisation can make any significant difference to the tourist who is moving to visit a particular place to select local guide and drivers? • Will the strict instruction delivered to the tourist gets fulfill while purchasing any endangered species, wild animals and plants. • Will the strategy maintain a liaison with the local government for the energy saving programme. 2. Second objective • Is the Thomas cook will able to save the water and other natural resources in the business area need to be taken care. • Is it possible to make the tourist and other vacationer aware about the safeguarding rule associated with natural and cultural heritage? • Is it possible to deliver adequate economic return to the people for whom you are getting the business? This can only be possible by purchasing the product or service made by the local community members. 3. Researcher has designed the following research questions on the basis of third objective • What are the factors need to be considered while promoting the tourism sustainability • How the organisation can take care about the consumer’s perception. • What kind of actionable plans are needed for tourism sustainability in Thomas cook? PRIMARY RESEARCH 1. Nature of data: primary data would be collected from the respondent through a questionnaire. During the data collection focus would be delivered on the cross sectional nature of data 2. Research approach: As a set of hypothesis would be selected to establish the theory so the basic nature of the research would deductive. 3. Research method: Quantitative in nature 4. Data collection process: The researcher would conduct a survey on the basis of a questionnaire. The survey questionnaire would be prepared in such a manner so that respondent can understand the meaning of each sentence 5. Sample size: The total sample size was decided to be 100 approximately which is subjected to change depending on the situational factors. 6. Sampling process: Purposeful sampling 8. Scale used: A (1 to 5) likerts scale would be proposed to quantify and rank respondent’s preference. 9. Instrument used: The Research model was selected by a binary logistic regression model. Where the independent variables are considered and denoted by vector xi. A binary random variable yi which verifies yi = 1, if the resident declares eco tourism will not improve the tourism sustainability then the aimed probability would be considered as P (yi = 1/xi).