Week 2 Report 19788719

Imagine that you have been hired by an automobile manufacturer to help introduce a new model to the market. The organization wants you to conduct a survey with potential customers. Tasks: 

Propose a plan to the car company. Your plan must include: a brief summary of the automobile (you may select a vehicle of any type), the target population for the research (and why they are a suitable population), how (process) you will conduct your data collection, what you will ask (e.g., design a questionnaire with at least ten questions), and how you will measure responses (i.e., type of scale and why it is appropriate). Submission Details:  Submit a 5- to 6-page Microsoft Word document, using APA style.

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