United Breaks Guitars

https://www.zdnet.com/article/social-media-lessons-united-airlines-breaks-guitars/
https://www.davecarrollmusic.com/speaking/#case-studies
Write an analysis of the United Breaks Guitars case. Your analysis should include at minimum:

Brief introduction to the situation.
Highlights of the case, the aftermath, the resolution, impact on United.
Provide a conclusion that addresses whether the social media effort was successful and how so.
Your analysis should also address the following:

Was the social media effort successful? Why or why not?
How was the case used in corporations and academia?
How was Dave Carroll’s transition from a singer to an inspirational speaker a result of social media activity?

Sample Solution

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