The purpose of this assignment is to assess your ability to: Identify a product’

The purpose of this assignment is to assess your ability to: Identify a product’s position in an industry’s life cycle. Understand the changes in the marketing mix as products move through the life cycle. Develop strategies appropriate to a product’s lifecycle position. Action Items Read or review the instructional resources listed in the Week 4 Reading and Preparation object. In this assignment, you will write a review of a healthcare marketing article related to introducing a new service or product into a market entry. Before beginning your paper, you will want to review the assignment grading rubric. Your review should be at least 2 pages in length and include: An article topic that addresses introducing a new service or product into a market entry. The methodology behind the study. The study findings. Their implications to you as you begin your career. Your paper must follow APA format and style (no cover page or header is needed, but you must have a reference list). Before submitting your paper for grading, you must first submit it to Turnitin. Refer to the About Turnitin object in the Course Communications and Toolbox container for more information. Submission Instructions Submit your article review paper to Turnitin in time to make any necessary corrections before submitting it for grading by Sunday at 11:59 p.m in your time zone. Grading Criteria Your work will be graded for content, grammar, and style (APA) according to the following rubric. Please do not hesitate to refer to the rubric before, during, and after completing your assignment. Criteria Level 3 Level 2 Level 1 Concept Summary Summarizes the key concepts of the article and provides evidence of critical thought. 15 points Summarizes the key concepts at a minimal level. 10 points Summary is unclear and incomplete. 0 points Reflection Quality Reflection displays careful thought, insight, and analysis. 15 points Reflection displays superficial thought, insight, and analysis. 10 points Reflection displays no thoughtfulness, insight, or analysis. 0 points Application of Information to Work Experience Clear application of information to work experience. 10 points Limited application to work experience; vague generalities. 7 points No application to work experience. 0 points Grammar Paper contains no obvious grammatical or spelling mistakes. 5 points Paper contains 1-3 obvious grammatical or spelling mistakes. 3 points Paper contains 4 or more obvious grammatical or spelling mistakes. 0 points APA Style Paper reflects APA style in formatting, in-text citations, and bibliographic references. 5 points Paper generally reflects APA style in formatting, in-text citations, and bibliographic references with minor errors or omissions. 3 points Paper does not reflect APA style. 0 points Criteria Level 3 Level 2 Level 1 Concept Summary Summarizes the key concepts of the article and provides evidence of critical thought. 10 points Summarizes the key concepts at a minimal level. 7 points Summary is unclear and incomplete. 0 points Reflection Quality Reflection displays careful thought, insight, and analysis. 10 points Reflection displays superficial thought, insight, and analysis. 7 points Reflection displays no thoughtfulness, insight, or analysis. 0 points Application of Information to Work Experience Clear application of information to work experience. 10 points Limited application to work experience; vague generalities. 7 points No application to work experience. 0 points Grammar Paper contains no obvious grammatical or spelling mistakes. 5 points Paper contains 1-3 obvious grammatical or spelling mistakes. 3 points Paper contains 4 or more obvious grammatical or spelling mistakes. 0 points APA Style Paper reflects APA style in formatting, in-text citations, and bibliographic references. 5 points Paper generally reflects APA style in formatting, in-text citations, and bibliographic references with minor errors or omissions. 3 points Paper does not reflect APA style. 0 points

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