The Marketing Mix
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps for your proposed service/products:
Product
Describe your core product, extended product, and the product concept.
Explain how you plan to achieve competitive differentiation through creating customer value in four areas: branding, packaging, support, quality.
Price
Place
Promotion with a special focus on digital media and IMC
Sample Solution
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