The implications for e-commerce of the explosion of mobile apps

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D​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​iscuss the implications for e-commerce of the explosion of mobile apps. In your posting, address some of the opportunities and challenges that online marketers fac​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​e (relating to content and control of consumer communications) when their customers change their technology focus from a desktop/laptop to a mobile device. [MO 2.3​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​]

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