The Effect of Market Orientation on Business Profitability
Market orientation: Explain what it means for an organization to be “market oriented” (sometimes also referred to as being “market-driven”) and give an example of an organization that you believe is market oriented. Use what you are learning about being market-oriented to provide at least 2 specific reasons for why you think this organization is market oriented.
Customer Intimacy and other Value Disciplines :-https://hbr.org/1993/01/customer-intimacy-and-other-value-disciplines
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