The American Marketing Association identifies ethical norms and values for marketers that include all of the following except: Choose one answer.

Marks: 1
The American Marketing Association identifies ethical norms and values for marketers that include all of the following except:
Choose one answer.
a. Foster trust in the marketing system.
b. Strive to serve the shareholder needs.
c. Strive to serve the consumers’ needs.
d. Avoid using coercion with all stakeholders.
Incorrect
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Question
2
Marks: 1
Which component of the marketing mix describes where a product or service can be found?
Choose one answer.
a. Product
b. Promotion
c. Price
d. Place
Incorrect
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Question
3
Marks: 1
Marketing effectiveness, in many industrial markets, requires a certain amount of price _______.
Choose one answer.
a. allowances
b. discounts
c. flexibility
d. strategy
Incorrect
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Question
4
Marks: 1
Companies use public relations to _______.
Choose one answer.
a. create a favorable image
b. be perceived by customers as more neutral
c. Both A and B
d. Neither A nor B
Incorrect
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Question
5
Marks: 1
Which component of the marketing mix describes how much a company charges a customer for a product or service?
Choose one answer.
a. Product
b. Promotion
c. Price
d. Place
Incorrect
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Question
6
Marks: 1
Which of the following recommendations is/are based in value-based pricing?
Choose one answer.
a. Employ a segmented approach toward price, based on such criteria as customer type, location, and order size.
b. Establish the highest possible price level and justify it with comparable value.
c. Use price as a basis for establishing strong customer relationships.
d. All of these
Incorrect
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Question
7
Marks: 1
Which pricing perspective assumes that the consumer is a rational decision maker and has perfect information?
Choose one answer.
a. Customer
b. Economic
c. Societal
d. None of these
Incorrect
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Question
8
Marks: 1
Pricing is the most important decision made by business. Of the following, which three perspectives are considered when pricing?
Choose one answer.
a. Sales, customer, economic
b. Customer, economic, societal
c. Economic, societal, employee
d. Sales, employee, executive
Incorrect
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Question
9
Marks: 1
The Better Business Bureau Business Code of Ethics includes which of the following codes?
Choose one answer.
a. Equality
b. Profitability
c. Cooperativeness
d. Both A and C
Incorrect
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Question
10
Marks: 1
What are the four Ps in a traditional marketing mix?
Choose one answer.
a. Product, promotion, place, and price
b. Product, public relations, price, and practice
c. Planning, preparation, promotion, and place
d. Product, planning, public relations, and price
Incorrect
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Question
11
Marks: 1
Who would NOT typically be considered as part of a marketing campaign’s publics?
Choose one answer.
a. Clients, customers, global target markets
b. Internal shareholders and stakeholders
c. Anyone not directly or indirectly impacted by a marketing campaign
d. Both A and B
Incorrect
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Question
12
Marks: 1
What marketplace issues might best be considered with a SWOT analysis?

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