swot analysis 141

SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threat. In this Learning Activity, you will pull together a SWOT analysis of your company, or a public organization of your choice (e.g. Apple, Facebook, etc.) and detail the organizationâ€s strengths and weaknesses, and growth opportunities through improvements. Also, SWOT analysis takes into account external threats that could damage its long-term survival.

The main objective of a SWOT analysis is to assess the organizationâ€s health while taking into account external factors and to balance both over time.

Steps in approach a SWOT Analysis:

Step 1 – SWOT analysis involves the collection and evaluation of key data. The data assesses the organizationâ€s capabilities, once data is collected it is analyzed.

Step 2 – Data on the organization is collected and sorted into 4 categories: strengths, weaknesses, opportunities, and threats. Strengths and weaknesses stem from internal factors within the organization, while opportunities and threats usually come from external factors.

Step 3 – Develop of a SWOT matrix, 3 key points per quadrant

Step 4 – Incorporate the SWOT analysis into the decision-making process

to determine which immediate need fits into the long term strategic plan.

Analysis Section: once you have completed your SWOT analysis, write a paragraph on the results and what you believe is the correct course of action for the selected organization.

Please cite 2-3 terms from the text, in APA format

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