Social Science
Prompt: Your second course project is an observation journal. You have already gathered your advertisements and completed your comparison template to determine the social science approaches that are relevant to your ads. For this assignment you will use that information to write an observation journal that will ask you to draw conclusions from the ads and, eventually, devise a social science question that you might like to investigate.
The critical elements of this assessment will be evaluated in your observation journal. Specifically, the following critical elements must be addressed and will be graded using the rubric at the end of this document:
I. Explain why you chose these advertisements for social scientific and personal study. For instance, what aspects of them intrigued you and made you curious?
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Order Paper NowII. Explain the assumptions and observations about human interactions and behaviors you made about the advertisements. These are some questions you might want to consider in your explanation:
a. Who do you believe the audiences for the ads might be?
b. What messages do you think the ads are sending?
c. What do you think the nature of the relationship is between or among the people in theads?
d. What relationship(s) do you see between or among the people and the product or service being advertised?
e. How effective are the ads in influencing your own consumer decisions?
III. Identify topics in this course that are relevant to the human behaviors in your advertisements and explain how they are relevant. This is your social science evidence for your observations. For instance, what ideas and people have you studied so far that apply to your observations?
IV. Taking all of your observations and objective conclusions about human behavior in your advertisements into account, assume the role of a social scientist. What question would you ask about the advertisements that you, as a social scientist, could seek to answer? What observations and objective conclusions lead you to this question?
PLEASE REFER TO THE 3 ATTACHMENTS
1ST ATTACHMENT: Advertisement of ads that were chosen to do this project.
2Nd ATTACHMENT: Answers to the questions that are being asked. (about chosen ads)
3Rd ATTACHMENT: Example how the assignment should look
SCS 100 Theme 1: Advertisement Examples
You will need to identify four advertisements to support your work on the Comparison Template, which is due at the end of Theme 1, and the Observation Journal, which is due at the end of Theme 2. The list below provides a number of examples of advertisements you can use to support these assignments. The ads are grouped by the type of product or service they are promoting, as it can be helpful to compare different themes or trends used across similar products. Feel free to use any of the ads from the list below, to select ads across product or service type, or to select your own using the selection criteria at the end of this document. Note that video ads featured through the Ads of the World website may require viewing in Chrome or Firefox.
Product/Service: Health And Beauty
Advertisement Ad Type Diaderm Anti-Wrinkle Cream Print
Infusium 23 Hair Products Print
Revlon: Charlie Print
Corega Denture Bond Print
Garnier: Hide Yesterday Print
Colgate: Sinkchild (0:31) Video
Loreal: The Waterproof Experience (1:44) Video
Product/Service: House And Home
Advertisement Ad Type
Whirlpool: Finding Time Transcript (0:31) Video Initial: How Clean are Your Bathrooms Print
Tide Plus A Touch of Downy: The Princess Dress (0:30) Video
IKEA: One Room Paradise (2:30) Video
Schlage Locks: Ex-Girlfriend (0:30) Video
Coldwell Banker Real Estate: Home’s Best Friend (1:00)
Video
Tramontina: Meat Signature Iron (1:52) Video
Product/Service: Alcohol and Tobacco
Advertisement Ad Type
Carlsberg Beer: If Carlsberg Did Fitting Rooms (0:30) Video
Borsodi Beer: Counter Print
V2O Pure Grain Vodka: Phone Print
Polevskaya Varnya: Hangover is Over (0:57) Video
OCB: Stick it Up Print 1960s Camel: Where a Man Belongs Print
Product/Service: Food & Beverage
Advertisement Ad Type Farmer Cereal Bars: Instant Energy, 2 Print
Airwaves Gum: Bus Print Carl’s Jr.: Au Natural (0:52) Video
Milio’s Sandwiches: Astronaut Print
Pizza Planet: California Meat Print
Coca-Cola: Battlefield (1:02) Video
Spoleto Restaurant: Beautiful Women Don’t Pay (1:48)
Video
Product/Service: Cars and Transportation
Advertisement Ad Type
Land Rover: Maasai Tribe Print
Volkswagen TDI Clean Diesel: Mom (0:45) Video
Chariot India Print
Official Ram Trucks Super Bowl Commercial: “Farmer” (2:02)
Video
Volkswagen: The Uber test ride (1:53) Video
Lekker Bicycles: Model, 2 (There are three different models, you can view the other two below the advertisement on this page)
Product/Service: Social Services and Causes
Advertisement Ad Type
Woman’s Room: Stand Strong (an ad from the Croatian Rugby Association)
IP Casinos: Mammograms and Margaritas: Breast Cancer Support
Chilean Red Cross: Earthquake (1:04) Video Hospital Austral Print
Texas Department of State Health Services: Shhhh (0:31)
Video
Bureau of Civil Affairs: T-Shirt Design for Orphans Print
Qatar Cancer Society: Generosity Is Its Own Reward (2:00)
Video
Ad Selection Criteria
If you would like to select your own ads, use the criteria below. The ads you select should:
Be interesting to you Feature people, not simply products Display interactions between people or convey ways that the product or service advertised will impact or influence
people
Encourage you to ask questions about the ads, the people in them, or the approach used in the ad
Enable you to ask questions about:
o The individuals in the ads o The groups portrayed in the ads o Culture or cultural representations included (or not included) in the ads
.
