SMART AD Summary
Describe and analyze an advertisement based on an ethnographic video documentary or your own field experience. You can choose any ad that interests you for a two-page summary. The summary is not just a description of the ad, and it needs to incorporate S.M.A.R.T analysis. Apply the most relevant ideas of Halls High/Low Context Cultural Patterns, Kluckhohns Value Orientations, and Hofstedes Cultural Patterns. Use some concepts from each of the theorists.
The S.M.A.R.T. Framework
Situation: What is causing you to need to communicate?
Message: What do you want to say?
Audience: Who is your audience?
Response: What do you want your audience to do?
Tool: What is the best way to get your message out?
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