Service Quality
Marketing/Business Paper:
In one-to-two sentences each, describe the five Service Quality categories (tangibility, reliability, responsiveness, assurance, and empathy) and provide an example of each.
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Order Paper NowIdentify three distinct service providers with whom you are personally familiar. (Examples: Amazon, Costco, and Netflix). Rate each of your three service providers in each of the five categories, and, then, in Overall Service Quality. Use a scale of 15, with 1 being ‘poor’ and 5 being ‘excellent.’ Base your ratings in each category and Overall Quality on your own judgment, but try to be objective.
Paper Style:
2 Pages (Tables are OK to compare service providers)
Times New Roman
12 Point Font
APA Format with Works Cited
