Select a specific brand or industry (Disney) and examine its popularity outside of the United States. Consider which ideologies, values, and…
Select a specific brand or industry (Disney) and examine its popularity outside of the United States. Consider which ideologies, values, and lifestyles it promotes to the world. Be sure to explain these values and ideologies clearly and accurately, and to analyze their effectiveness across the globe. For example, does the product promote capitalist consumerism? Materialism? The beauty myth? Individualism and romantic love? Western racism, sexism, classism, or ageism? Does it promote freedom? Equality? Human rights? Etc. Have these ideals heavily influenced other cultures as they have American culture? Given that there is variation of cultures and values, does the promoter modify the product or the advertising in order to “fit” it into particular cultures? How? Reflect on how this Western commercial influence relates to the issue of cultural imperialism. Finally, compare modern western commercial influence to another historical example of cultural imperialism
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