Seattle is set to become the home city to the NHL’s 32nd franchise. As a new NHL

Seattle is set to become the home city to the NHL’s 32nd franchise. As a new NHL city with limited historical exposure to professional hockey outside of the CHL, Seattle’s ownership will face some unique marketing challenges as it looks to develop a strong relationship with its new fan base. Its approach to game day marketing and management will be a key feature of its future marketing strategy. Putting yourself in the role of marketing director for this new NHL franchise, prepare a 700 word paper by creating special events between periods as well as fan interactions or around the arena. Also, create some type of Pregame show, and find a Sponsorship for the team/arena. In doing so, you can research what successful strategies and fan-engagement programming can be learned from some of the NHL’s most recent franchise additions, including Las Vegas, Nashville, Arizona, Dallas, Anaheim, Florida, Tampa Bay, and Carolina. You might want to look at what nontraditional NHL markets have done with respect to best practices in fan development as well as developing the sport of hockey within their specific markets. 

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