Scaling Approach with Advertising Agencies in EMEA
From the interviews the proposed go to market strategies are the following: Scenario 1 – Definite SMB-focused agencies by size/budget Scenario 2 – Not separate SMB / Enterprise accounts, adopt Google and Facebook’s partnership programme, where only BIG6/top 3% of highest earning clients to be managed by special account managers, rest of the clients regardless of their spend are not tiered Scenario 3 – Cross channel working – POC dependent on whether client wants reservation ads (enterprise manager) or auction ads (Account managers) Scenario 4 – please suggest something drawing from interviews
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