SAMPLE MARKETING REPORT SKETCH PLAN

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Report – 8 pages: double spaced, 12-point font, Time New Roman, 1-inch margins Intro – Identify marketing challenge. Introduce purpose and contents of report. Analysis – strengths & weaknesses, threats & opportunities, implications for marketing challenge Corporate Capabilities – Finance, Marketing, Operations, HR Industry Analysis – PEST: implications for marketing challenge Competitive Analysis: implications for […]

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