SMARTIES X is a globally recognized marketing award honoring
SMARTIES X is a globally recognized marketing award honoring “outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers.” Visit the SMARTIES X Awards Programs and scroll down to the winner search engine. Filter to the most recent award year and explore the many mobile categories. Write a 2- to 3-page paper that assesses what the winning Mobile Social campaigns do to be successful for the entire life cycle. Discuss which campaign is your favorite, and why. **Links listed in the rubric below… Smarties C Award Program link (https://www.mmaglobal.com/smarties/awards/programs/x) Categories link (https://www.mmaglobal.com/smarties/awards/programs/x/categories)
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