respond to question regarding marketing excellence on apple

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See attached and read:

“Marketing Excellence: Apple,” on pages 457-458 of your textbook. Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect?

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Text Book

Marketing Management

Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0

 

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