Research Paper: Outline & Key Sources

The Research Paper is the key assignment for SMGT 631. This paper is an opportunity for you to demonstrate a thorough understanding of current issues and research, and to make practical applications of research to the sport facility and event settings. This is a two-part assignment, with a 1–3-page APA formatted outline submitted in Module/Week 3 and a 12–15-page APA formatted final draft, including at least 5 peer-reviewed sources, submitted in Module/Week 7.

There are several steps to completing this assignment successfully:

1. Develop your topic with the input of the professor and the topic      will be based upon information covered in the class.Top of Form

Potential topics for the research paper include, but are not limited to the following:

1. Facility financing and the use of public funds

2. Facility and/or event security

3. Legacies of sporting events and sustainability of facilities

4. Naming rights and sponsorship issues for events and/or facilities

5. Planning, construction, and/or operational issues for sporting facilities

6. Marketing and promotions of sports events

7. Financial management issues for facilities and events

8. Management theory applied to facilities and events

9. The Americans with Disabilities Act’s impact on sports facilities and events

10. Tourism potential and local impact of sports events

1. Now that you have a topic selected, create an outline and include      your key sources. The outline must      generally follow the format indicated below. Each major section of the paper should      be represented in the outline, including the title page, abstract,      references, and appendices (if utilized). The supporting ideas and subsections of your paper should be listed      appropriately following the example below, though each paper will have      unique elements. Brief explanations      (1–3 sentences) should be used to describe your supporting ideas in order      to demonstrate how the parts of the paper fit together. You also should indicate in the outline      where your key sources will be utilized. This is best done by citing the source in APA style for in-text      citations (e.g., Fried, 2015). The      outline should be 1–3 pages.

 

Outline example:

I. Title Page

II. Abstract

III. Introduction/Thesis

IV. Supporting Idea

A. First level headings

1. Second level headings or supporting ideas (does not necessarily need to have a heading)

a) Additional levels (if necessary)

V. Second Supporting Idea

A. …

1. …

a) …

VI. Conclusion, etc.

A. …

1. …

a) …

VII. References

VIII. Appendices (if applicable)

In the same document as the outline, the student should list and describe all of their key sources. Each source should first be cited using the APA style. After the citation, a brief summarization and justification for including that source should be provided. For research articles, you should discuss the key findings and practical applications of the research.

The Outline will be submitted as a Microsoft Word document and is due by 11:59 p.m. (ET) on Sunday of Module/Week 3.

1. Write your Final Draft. Bottom of FormThis is a formal paper and must be      written in APA format. It must      include a title page, abstract and reference list per APA guidelines. The body of the paper should be 12–15      pages long and should include no fewer than 5 peer-reviewed sources. The Final Draft will follow the      guidelines of the outline turned in during Module/Week 3 and it must      include any changes recommended by the instructor.

The Final Draft will be submitted as a Microsoft Word document via SafeAssign by 11:59 p.m. (ET) on Sunday of Module/Week 7.

OUTLINE AND KEY SOURCES 5

 

 

 

 

 

Outline and Key Sources: Marketing and Promotion of Sport Events

Marquail Johnson

Liberty University

06/02/2019

 

 

 

 

 

 

 

 

· Abstract

Sporting events have become global media events that are most profitable and are being carried out on a large scale. Sports activities are, therefore, not only a means of entertainment, lifestyle, and occupation but a form of business as well where promotion, marketing, and advertisement are core tools to generate huge profits. This research paper, therefore, discusses the aspect of marketing and promotions of sports events.

· Introduction

Sports plays a crucial role in the daily lives of people across the globe as they can be actively engaged, supporters, or just spectators. The management team and entrepreneurs are engaged in sports facing adverse issues such as defining approaches that can be persuasive to the advertisers to buy commercial time when the sport is in progress or allure the customers to buy specific sports equipment among promoting other activities. Comment by Blosser, Phillip Edwin (Sport Management): Confusing wording. Break these ideas up into smaller sentences.

· Thesis Statement

This research paper will focus on marketing and promotional aspects in sports events touching about the games, athlete, and participants.

· Sports Marketing

This section will analyze the concept of sports marketing, its history, benefits, marketing of teams and events and views on sports marketing (Fullerton, 2010). Comment by Blosser, Phillip Edwin (Sport Management): Fullerton is not a peer-reviewed source. You will need to find good sources for this information. Same comment for the next section.

· Marketing Communication: Communication Theory

Sports organizations create a bond or engage with their audience through communication and thus analyzing communication theory will be essential in the analysis of how communication strategy can be integrated into marketing and promotion purposes (Belch, 2009; Fill, 2013).

· Marketing Mix and Promotion

This section will analyze the essential elements of sports which are ;

I. personal selling

II. licensing

III. public relations

IV. sponsorship

V. advertising (Mihai, 2013).

· Effectiveness of Sports Marketing Strategies

This section will aim at enhancing knowledge on how the marketing strategies can be used by sports marketers to ensure brands that can resonate with their customers (Dees, Bennett, & Villegas, 2008).

· Sports Marketing Agencies Comment by Blosser, Phillip Edwin (Sport Management): No sources are listed for this section. Most sport marketing activities are carried out directly by sport organizations without relying on an agency. There is a place for these agencies, so I am not saying to skip the section. It does need to be based on a research source, however.

This section will analyze agencies through which marketing and promotion activities can be carried through and the services that they offer within the US.

· Current Trends In Sports Marketing

There has been a growing trend towards how sports are being advertised in efforts to guarantee considerable profits from their investments (Mair & Whitford, 2013). Some of these trends that this section seeks to analyze include using social media and the follower phenomenon, globalizing sports fan bases, and the rising of female sports fans.

· Conclusion Comment by Blosser, Phillip Edwin (Sport Management): The second half of the outline is better and uses the correct type of sources. You will need to add more of the research sources – not books – and can do so to restructure the first part of the outline.

The various highlighted aspects will be organized into subheadings for thorough analysis, and the overall factors will give insights on The overall topic of marketing and promotions of sports events.

 

 

 

 

 

 

 

 

 

References Comment by Blosser, Phillip Edwin (Sport Management): You needed to have a paragraph or two for each source that provides a brief explanation of the source and your justification for including it in your paper. This was shown in the example on Blackboard.

Belch, B. &. (2009). Advertising and Promotion. 8th edn. New York: McGraw-Hill.

Dees, W., Bennett, G., & Villegas, J. (2008). Measuring the effectiveness of sponsorship of an elite intercollegiate football program. Sport Marketing Quarterly, 17(2).

Fill, C. (2013). Marketing Communications brands, experiences, and participation. 6th edn.

Fullerton, S., (2010). Sports marketing. New York: NY: McGraw-Hill Irwin.

Mair, J., & Whitford, M., (2013). An exploration of events research: event topics, themes, and emerging trends. International Journal of Event and Festival Management, 4(1), 6-30.

Mihai, A. L. (2013). Sports Promotion Mix. EA- Practical Application of Science , Volume 1, Issue 2(181-185).