Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
To prepare: Review “Working With Survivors of Human Trafficking: The Case of Veronica.” Think about how one might become an ally to victims of human trafficking . Then go to a website that addresses human trafficking either internationally or domestically.
Post a brief description of the website you visited. Explain how you might support Veronica and other human trafficking victims incorporating the information you have found. Explain how you can begin to increase your awareness of this issue and teach others about human trafficking victims. Describe opportunities to get involved and become an ally to those who have been trafficked. Identify steps you can take to begin to support this group.
Competency
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Order Paper NowCompare and contrast new social media marketing trends with more traditional forms of advertising.
Instructions
We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
- ALS #IceBucketChallenge
- Always #LikeAGirl
- Coca-Cola #ShareaCoke
- IKEA bookbook video
- McDonald’s Super Bowl 2015
- Taco Bell #OnlyInTheApp
- Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
In a minimum of 3 pages, please do the following:
- Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
- From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
- Describe how social media plays into the intent and the actual message. What’s different between the two you chose?
- What made the ads successful (or not successful)?
- What ideas and opinions do you have about the product or brand after reviewing the ads?
- What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
- Summarize your analysis.
