Promotion and Social Responsibility for Boeing 7 series Airline Department

Module 7Promotion and Social Responsibility for Boeing 7 series Airline Department

Q1. Discuss the integrated marketing communication (IMC) mix components used to promote the product.

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Q2. Discuss the firms advertising objective and its advertising media mix (broadcast, print, electronic).

Q3. Discuss the Internet marketing possibilities and use of social media in the marketing of the product/service.

Q4. Explain the role of personal selling in the marketing of the product/service. How are sales representatives are selected, trained and evaluated?

Q5. Explain the firms efforts at social responsibility, and how it could be more socially responsible.

Needs to include 3 peer review references