Product and brand messaging

Choose a company that produces products you use frequently and explain the products that make up its product line. For example, Colgate Palmolive produces oral care, personal care, home care and pet nutrition products. Explain how your chosen company’s product line aligns with the company’s overall brand messaging. Who is the target audience? What unique value does the product provide? Do you see any gaps in their product line or areas where they could improve their line to increase their competitive advantage?
Please include a cited reference to back up your thoughts.

Sample Solution

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