principles of marketing 30
Answer the following questions in a single document:
- Select an organization (or make one up) that markets to consumers. This should not be the organization you plan to use for the marketing plan assignment. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
- Select an organization (or make one up) that markets to other businesses. This should not be the organization you plan to use for the marketing plan assignment. Discuss how online shopping has changed in the business-to-business market using an example.
(For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )
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Order Paper NowI cannot use Mcdonalds, thats the organization im using for the marketing plan assignment.
This should be a minumum of 350 words
The book we use is
Principles of Marketing
17e
Philip Kotler
Northwestern University
Gary Armstrong
University of North Carolina
New York, NY
Any other questions, please let me know.
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