PRICING & MARKETING PLAN IMPLEMENTATION
Margins & Sales Volume
Different industries have varied benchmarks
for margins. For example in restaurants alcohol margins are usually much higher
than food margins. In other industries, margins are affected by seasonal
demand.
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Order Paper NowIndustry Research and Application
Research your product/service’s industry with
regard to mark-ups and contribution margins.
- Describe the industry
- Discuss the margins
and markups on goods or services - Discuss other economic
factors that affect the mark-ups - What marketing
techniques can companies use to support the pricing schemes that support their
margins?
Use research from quality graduate-level
resources and at least two articles from Trident Library’s full-text databases
like (Academic Search Complete, Business Source Complete and/or Proquest
Central). Stay away from consultant sites on the internet.
Do not use any quotations. Since you are
engaging in research, be sure to cite and reference the sources in APA format.
The paper should be written in third person; this means words like “I”, “we”,
and “you” are not appropriate. For more information see Differences Between First and Third
Person.
Use the attached APA-formatted template (MKT501 Case4) to create your submission.
Assignment Expectations
Your submission
will include:
- University cover page
- A 4- to 5-page paper with APA citations (2- to 3-sentence
introduction, body, 2- to 3-sentence conclusion) - The reference list page in APA format
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