Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Complete the following assignment using the “Strategy and Positioning Analysis” template. ATTACHED

Develop a 2,100-word analysis explaining the following headings:

• Describe the organization’s background, industry, and product or service.
• Describe, in detail, the product or service.
• Prepare the SWOT analysis of the organization and offering.
• Explain a competitive analysis of the organization and offering.
• Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
• Identify the needs that cause your target market to buy.
• Create a written positioning statement that identifies:
  • Your organization’s product/service
  • Your target market
  • How your product solves the target market’s needs
  • What makes your organization different from its competition

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your assignment consistent with APA guidelines.

Title of Paper

Student Name

Course/Number

Due Date

Faculty Name

Title of Paper

Triple click your mouse anywhere in this paragraph to replace this text with your introduction.

Overview of Organization

Triple click your mouse anywhere in this paragraph to replace this text with the overview of the organization.

Description of Product/Service

Triple click your mouse anywhere in this paragraph to replace this text with the description of your product or service.

SWOT Analysis

Strengths (Internal)	Weaknesses (Internal)
Opportunities (External)	Threats (External)

.

Competitive Analysis

Triple click your mouse anywhere in this paragraph to replace this text with the description of your competitive analysis.

	Current company’s strengths and weaknesses	Potential Competitor’s strengths and weaknesses	Competitive Rival’s strengths and weaknesses
Target Market
Product
Place
Promotion
Price
Competitive Barriers
Likely responses

Target Market Segments

Triple click your mouse anywhere in this paragraph to replace this text with the description of your target market.

Demographic

Replace this text with demographic information.

Psychographic

Replace this text with psychographic information.

Geographic

Replace this text with geographic information.

Behavioral Factors

Replace this text with behavioral factors information.

Positioning Statement

Triple click your mouse anywhere in this paragraph to replace this text with your positioning statement.

Conclusion

Triple click your mouse anywhere in this paragraph to replace this text with your conclusion.

References

This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing Excellence>Tutorials and Guides>Reference and Citation Examples) to help format your source information into a reference entry.

The reference page always begins on the top of the next page after the conclusion.