Predictive Marketing

Your response should be between 400 and 500 words in total for both questions, and should be submitted via the available textbox on the Online Campus, with numbering to indicate which section pertains to which question.
Question 1
1.1 Explain, in your own words, why predictive marketing is so valuable to integrated digital marketing, providing examples that illustrate its importance (for example, targeting and CLV and the advantages they provide).
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1.2 Explain how you would implement predictive marketing in your organization or business context.

Sample Solution

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