please read the attached two articles and answer the following questions

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Please read the attached two articles and answer the following questions:

  1. Which platforms should be of interest to Sephora?
  2. What are the risks and rewards of the various platforms?
  3. What actions should the Company take in its US market?
  4. How could they connect better/best with their prospective consumers?
  5. How should they measure their success?

 

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