please help 142
Essay and Brand Management Plan (Word count 3000).
Whittaker’s brand equity is growing in the New Zealand marketplace. Cadbury’s chocolate, on the other hand has registered a decline over the last five years. You are the Brand Manager for Whittaker’s and have the task of defending and further strengthening the brand.
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Order Paper NowPart 1 – Develop and then describe three alternative strategies as options to strengthen the Whittaker’s brand equity (approx. 1000 words).
Part 2 – Select your preferred option and justify its uptake over the others (approx. 500 words).
Part 3: Take your chosen strategy and develop it to include tactics that are specifically directed towards the protection and strengthening of the brand. This part of the assignment should take the form of a Brand Management Plan (approx. 1000 words).
Part 4: Discuss your proposed tactics critically evaluating their strengths and weaknesses – use an essay format for this part of the discussion (approx. 500 words).
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please help 142 was first posted on August 17, 2020 at 10:18 am.
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