Original work only | MKT 100 Principles of Marketing | Strayer University

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ATTACHMENT SHOWS THE LAYOUT 

Positioning Statement and Motto

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Due Week 4 and worth 175 points

Click here and for a step by step video tutorial on this assignment.

In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Hewlett Packard, Subway, orSony.

Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).

BRAND 

Sony

Sony’s Vision Statement
With regard to its corporate vision, Sony states, “Our vision is to use our passion for technology, content and services to deliver kando, in ways that only Sony can.” In this vision, emphasis is on the concept of kando. The following components are present in Sony Corporation’s vision statement:

  1. Deliver kando
  2. Use our passion for technology, content and services
  3. Ways that only Sony can

Sony’s Mission Statement
Sony’s corporate mission is to be “a company that provides customers with kando – to move them emotionally – and inspires and fulfills their curiosity.” The mission highlights the importance of kando and what it does for customers. Sony’s mission statement has the following components:

  1. Provides customers with kando
  2. Inspires and fulfills their curiosity