ONLY COMPLETE STEP 1!!!!!! There are multiple steps towards the bottom of the do

ONLY COMPLETE STEP 1!!!!!! There are multiple steps towards the bottom of the document but only step 1 needs to be completed. Thank You.
STEP 1. DIAGNOSE
Review the (1) current situation SWOT, (2) sales organization structure, (3) sales rep assignments of top customers, (4) current sales strategies, and (5) current customer retail distribution of Coffee Helper!
As a Sales Manager . . .
a. What weaknesses concern you? Why? Provide at least 5. Discover weaknesses beyond the SWOT. Weaknesses are “internal” to sales. Do not copy and paste content directly from the case. The CEO is looking for your interpretation. Using bullet points, provide clear, comprehensive sentences to explain.
b. What threats concern you? Why? Provide at least 5. Discover threats beyond the SWOT. Threats are “external” to the sales. Do not copy and paste content directly from the case. The CEO is looking for your interpretation. Using bullet points, provide clear, comprehensive sentences to explain.
c. What strengths can you leverage? Why? Provide at least 5. Discover strengths beyond the SWOT. Strengths are “internal” to sales. Do not copy and paste content directly from the case. The CEO is looking for your interpretation. Using bullet points, provide clear, comprehensive sentences to explain.
d. What opportunities can you leverage? Why? Provide at least 5. Discover opportunities beyond the SWOT. Opportunities can be “internal” or “external” to sales. Do not copy and paste directly from the SWOT or current strategies. The CEO is looking for your interpretation. Using bullet points, provide clear, comprehensive sentences to explain.
Note: You are a sales manager so your concerns should ONLY be “sales” related.

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