Nova Southeastern University Healthcare Marketing Case Study

/in /by

  • Review the Aravind case study in the Learning Resources. https://services.hbsp.harvard.edu/api/courses/6376…
  • With the 5 I’s of marketing in mind, reflect on the health care service provided by the organization and its personnel.

Learning Resources tools:

https://class.content.laureate.net/94f15f3be371111…

Contents hide
1 Save your time - order a paper!
2 “Are you looking for this answer? We can Help click Order Now”

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

The Assignment

In a 4- to 5-page paper, address the following:

  • Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.
    • Inconsistency: Is there consistency in the quality of care?
    • Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?
    • Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?
    • Interaction with consumers: Is the organization patient-centered or physician-centered?
    • Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
  • Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

Grading Rubric

EXCELLENT – above expectations GOOD – met expectations FAIR – below expectations POOR – significantly below expectations or missing
Analysis of health care services using the 5 I-s of marketing

36 (36%) – 40 (40%)

The analysis of health care services using the 5 I-s of marketing shows depth, breadth, triangulation, and clarity in critical thinking.

32 (32%) – 35 (35%)

The analysis using the 5 I-s of marketing fully addresses the services of the health care organization.
Triangulation was attempted but not fully shown.

28 (28%) – 31 (31%)

The analysis of health care services using the 5 I-s of marketing lacks depth, breadth, triangulation, and clarity in critical thinking.

0 (0%) – 27 (27%)

The analysis using the 5 I-s of marketing does not address (zero points) or poorly addresses the services of the health care organization.
Recommendations of strategies to market services

36 (36%) – 40 (40%)

The recommendations show depth, breadth, triangulation, and clarity in critical thinking.

32 (32%) – 35 (35%)

The recommendations fully address how to market the health care services.
Triangulation was attempted but not fully shown.

28 (28%) – 31 (31%)

The recommendations lack depth, breadth, triangulation, and clarity in critical thinking.

0 (0%) – 27 (27%)

The recommendations do not address (zero points) or poorly addresses how to market the health care services.
Writing

18 (18%) – 20 (20%)

The analysis is well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style.
The work is supported by at least five high-quality references including three from peer-reviewed journals.

16 (16%) – 17 (17%)

The analysis is mostly consistent with graduate-level writing style and may have some spelling and writing errors.
The work is supported by at least five high-quality references including three from peer-reviewed journals.

14 (14%) – 15 (15%)

The analysis is somewhat consistent with graduate-level writing style and may have some spelling and writing errors.
The work is supported by at least five high-quality references but not from peer-reviewed journals.

0 (0%) – 13 (13%)

The analysis is well below graduate-level writing style expectations for organization, professional tone and writing, or shows heavy reliance on quoting.
The work is not supported by at least five high-quality references including three from peer-reviewed journals.
Total Points: 100

The post Nova Southeastern University Healthcare Marketing Case Study first appeared on The Nursing Tutors.

 

“Are you looking for this answer? We can Help click Order Now”