Nine West reading question
Please read the article and answer questions.
1. What are the strengths and weaknesses of the Nine West merchandising system circa 2000 as discussed in the case?
2. What aspects of the Nine West merchandising system from 20 years ago would likely stay the same and which should be changed in the current omni-channel environment and as an online shoe retailer in Australia? How might contemporary information systems and data analytics available in 2020 but less so in 2000 help Nine West manage various components of their 2020 retail merchandising system as described in the case?
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