New Product Innovation for an existing company

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Write 10-page of the New Product Innovation. Choose an existing company, preferable a publicly traded company. Conceive a new good or service (totally new or an enhancement to an existing good or service) that you believe can add value the company’s customers or help increase its market share relative to its competitors). Include each stage of the New Product Innovation process in your proposal. Envision that you are working for the company and that the proposal is going to company’s management team.

  1. Idea Generation
  2. Market Potential
  3. Concept Testing
  4. Design and Development
  5. Beta Testing
  6. Lunch

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